A data profile of the people who buy, follow and care about Breaking news in Indonesia — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 3,216,161 people in Indonesia.
Breaking news has an estimated audience of 3,216,161 people in Indonesia. 44.7% are female, 55.3% are male, average age 36.3. Top brand affinities: Alexis (singer), Current events, Local news, SCTV, Kompas.
Top brand affinities include Alexis (singer), Current events, Local news, with strongest over-indexing on Alexis (singer) (1.62× the country average).
Demographically, the Breaking news audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
The typical Breaking news fan in Indonesia is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Breaking news profile in Indonesia.
44.7% are female, 55.3% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 36.3 |
| Estimated audience size | 3,216,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Breaking news audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.87× | ||
| 02 | News broadcasting | Business & Career | 1.94× | ||
| 03 | Creative Commons | Technology & Electronics | 1.92× | ||
| 04 | SCTV | Movies & TV | 1.90× | ||
| 05 | Web fiction | Literature | 1.88× | ||
| 06 | CNN Indonesia | Movies & TV | 1.86× | ||
| 07 | Kompas TV | Movies & TV | 1.77× | ||
| 08 | Wikipedia | Internet & Social Media | 1.73× | ||
| 09 | Trans7 | Movies & TV | 1.69× | ||
| 10 | RCTI | Movies & TV | 1.68× | ||
| 11 | Kompas | News | 1.67× | ||
| 12 | DetikCom | Internet & Social Media | 1.67× | ||
| 13 | Indosiar | Movies & TV | 1.65× | ||
| 14 | MNCTV | Movies & TV | 1.64× | ||
| 15 | Alexis (singer) | Music & Radio | 1.62× | ||
| 16 | Palestine | Travel & Leisure | 1.62× | ||
| 17 | China | Travel & Leisure | 1.60× | ||
| 18 | Current events | Arts & Culture | 1.58× | ||
| 19 | Abrahamic religions | Politics & Society | 1.51× | ||
| 20 | Dari (Italian band) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.31× | |
| Design Affinity | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.47× | |
| Travelling | THRILL | 0.57× | |
| Individualism | JOY | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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