A data profile of the people who buy, follow and care about Kompas TV in Indonesia — modelled from more than twelve digital signal sources. Kompas TV has an estimated audience of 2,372,746 people in Indonesia.
Kompas TV has an estimated audience of 2,372,746 people in Indonesia. 43.7% are female, 56.3% are male, average age 36.1. Top brand affinities: Telegram, Milk, Bank Negara Indonesia, Travel Blogger, Indonesian cuisine.
Top brand affinities include Telegram, Milk, Bank Negara Indonesia, with strongest over-indexing on Telegram (1.8× the country average).
Demographically, the Kompas TV audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Kompas TV fan in Indonesia is more male, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Telegram.
The key figures that characterise the Kompas TV profile in Indonesia.
43.7% are female, 56.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 36.1 |
| Estimated audience size | 2,372,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 10% |
The strongest cross-interests of the Kompas TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast fashion | Fashion & Accessoires | 2.26× | ||
| 02 | GitHub | Internet & Social Media | 2.16× | ||
| 03 | Cloth diaper | Kids & Family | 2.12× | ||
| 04 | Bank Negara Indonesia | Business & Career | 2.01× | ||
| 05 | Indonesian cuisine | Food & Beverages | 1.98× | ||
| 06 | Travel Blogger | Travel & Leisure | 1.94× | ||
| 07 | Radio | Technology & Electronics | 1.91× | ||
| 08 | Haute couture | Fashion & Accessoires | 1.88× | ||
| 09 | Telegram | Internet & Social Media | 1.80× | ||
| 10 | Breaking news | Movies & TV | 1.77× | ||
| 11 | Milk | Food & Beverages | 1.76× | ||
| 12 | OPPO | Technology & Electronics | 1.69× | ||
| 13 | Buddhism | Health | 1.67× | ||
| 14 | Garuda Indonesia | Travel & Leisure | 1.62× | ||
| 15 | Innovation | Business & Career | 1.59× | ||
| 16 | Cholesterol | Food & Beverages | 1.55× | ||
| 17 | Modern architecture | Arts & Culture | 1.54× | ||
| 18 | Cashback reward program | Shopping | 1.52× | ||
| 19 | Telkomsel | Technology & Electronics | 1.52× | ||
| 20 | Hinduism | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.30× | |
| Spirituality | BALANCE | 1.53× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.60× | |
| Mindfulness | BALANCE | 0.65× | |
| Design Affinity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Kompas TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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