A data profile of the people who buy, follow and care about Telkomsel in Indonesia — modelled from more than twelve digital signal sources. Telkomsel has an estimated audience of 3,000,294 people in Indonesia.
The average Telkomsel fan in Indonesia is 34.1 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, Bali.
Top brand affinities include Online shopping, YouTube, Video games, with strongest over-indexing on Online shopping (1.51× the country average).
Demographically, the Telkomsel audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Telkomsel fan in Indonesia is balanced, around 34.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Online shopping.
The key figures that characterise the Telkomsel profile in Indonesia.
49.8% are female, 50.2% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 34.1 |
| Estimated audience size | 3,000,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Telkomsel audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 85.0% |
| Singapore | 5.5% |
| China | 3.9% |
Where the Telkomsel audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~200K | 3.87× | |
| 02 | Central Kalimantan | ~30K | 1.24× | |
| 03 | North Kalimantan | ~10K | 1.23× | |
| 04 | Jakarta | ~300K | 1.21× | |
| 05 | Papua (province) | ~20K | 1.12× | |
| 06 | South Sumatra | ~80K | 1.11× | |
| 07 | East Nusa Tenggara | ~30K | 1.05× | |
| 08 | Riau | ~70K | 1.04× | |
| 09 | North Sulawesi | ~30K | 1.04× | |
| 10 | North Sumatra | ~100K | 1.01× | |
| 11 | Maluku | ~10K | 1.01× | |
| 12 | West Nusa Tenggara | ~40K | 0.97× | |
| 13 | Riau Islands | ~30K | 0.97× | |
| 14 | North Maluku | ~10K | 0.97× | |
| 15 | Central Sulawesi | ~30K | 0.96× | |
| 16 | Southeast Sulawesi | ~20K | 0.95× | |
| 17 | West Papua | ~9K | 0.95× | |
| 18 | Aceh | ~40K | 0.90× | |
| 19 | East Kalimantan | ~40K | 0.88× | |
| 20 | South Kalimantan | ~30K | 0.88× | |
| 21 | South Sulawesi | ~80K | 0.87× | |
| 22 | Jambi | ~30K | 0.87× | |
| 23 | Bangka-Belitung Islands | ~10K | 0.82× | |
| 24 | West Sulawesi | ~10K | 0.82× | |
| 25 | West Sumatra | ~40K | 0.81× | |
| 26 | Banten | ~100K | 0.80× | |
| 27 | West Kalimantan | ~40K | 0.80× | |
| 28 | Special Region of Yogyakarta | ~40K | 0.79× | |
| 29 | Lampung | ~50K | 0.76× | |
| 30 | Gorontalo (disambiguation)(2) | ~10K | 0.76× | |
| 31 | Bengkulu | ~20K | 0.70× | |
| 32 | East Java | ~200K | 0.68× | |
| 33 | West Java | ~300K | 0.66× | |
| 34 | Central Java | ~200K | 0.62× |
The strongest cross-interests of the Telkomsel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 24 (TV series) | Movies & TV | 5.53× | ||
| 02 | Indosat | Technology & Electronics | 4.59× | ||
| 03 | Digital television | Movies & TV | 1.91× | ||
| 04 | Books | Literature | 1.70× | ||
| 05 | Infant | Kids & Family | 1.65× | ||
| 06 | Viral video | Internet & Social Media | 1.64× | ||
| 07 | Credit cards | Business & Career | 1.64× | ||
| 08 | YouTube | Movies & TV | 1.63× | ||
| 09 | Education | Business & Career | 1.61× | ||
| 10 | Current events | Arts & Culture | 1.57× | ||
| 11 | Parenting | Kids & Family | 1.57× | ||
| 12 | Southeast Asia | Travel & Leisure | 1.55× | ||
| 13 | Comedy movies | Movies & TV | 1.55× | ||
| 14 | Video games | Games | 1.54× | ||
| 15 | Cosmetics | Beauty & Wellness | 1.54× | ||
| 16 | Mobile app | Technology & Electronics | 1.54× | ||
| 17 | Fragrances | Beauty & Wellness | 1.53× | ||
| 18 | Music videos | Music & Radio | 1.52× | ||
| 19 | Online shopping | Shopping | 1.51× | ||
| 20 | Motherhood | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Need for Security | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.58× | |
| Tradition | CONSERVATISM | 0.59× | |
| Price Sensitivity | PREMIUM | 0.79× |
Telkomsel's target market in Indonesia covers an estimated 3,000,294 people, concentrated in West Java and Jakarta.
49.8% of the Telkomsel audience are female, 50.2% are male, with an average age of 34.1 years.
Telkomsel fans show strongest brand affinity for Online shopping (1.51×), YouTube (1.63×), and Video games (1.54×) over the country average.
Telkomsel fans in Indonesia are most concentrated in West Java (reach ~300K), Jakarta (reach ~300K), and Bali (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Telkomsel itself, the audience over-indexes on YouTube (1.63×), Video games (1.54×), Indosat (4.59×), and Cosmetics (1.54×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Telkomsel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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