A data profile of the people who buy, follow and care about Fragrances in Indonesia — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 8,343,243 people in Indonesia.
The average Fragrances fan in Indonesia is 37.0 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Web fiction, Corset, Testimonial match, with strongest over-indexing on Web fiction (2.02× the country average).
Demographically, the Fragrances audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Fragrances fan in Indonesia is more female, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Web fiction.
The key figures that characterise the Fragrances profile in Indonesia.
55.6% are female, 44.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.0 |
| Estimated audience size | 8,343,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Fragrances audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1M | 1.69× | |
| 02 | Bali | ~200K | 1.46× | |
| 03 | Banten | ~500K | 1.42× | |
| 04 | Special Region of Yogyakarta | ~200K | 1.42× | |
| 05 | South Kalimantan | ~100K | 1.32× | |
| 06 | West Java | ~1.5M | 1.25× | |
| 07 | Central Kalimantan | ~80K | 1.20× | |
| 08 | Central Java | ~900K | 1.18× | |
| 09 | Riau Islands | ~100K | 1.16× | |
| 10 | East Kalimantan | ~200K | 1.11× | |
| 11 | East Java | ~1M | 1.08× | |
| 12 | Bangka-Belitung Islands | ~40K | 1.02× | |
| 13 | South Sumatra | ~200K | 1.00× | |
| 14 | Lampung | ~200K | 1.00× | |
| 15 | Jambi | ~90K | 1.00× | |
| 16 | North Kalimantan | ~30K | 1.00× | |
| 17 | West Kalimantan | ~100K | 0.99× | |
| 18 | West Papua | ~30K | 0.98× | |
| 19 | Riau | ~200K | 0.96× | |
| 20 | Bengkulu | ~60K | 0.96× | |
| 21 | West Sulawesi | ~30K | 0.96× | |
| 22 | North Sulawesi | ~90K | 0.95× | |
| 23 | Gorontalo (disambiguation)(2) | ~30K | 0.95× | |
| 24 | Southeast Sulawesi | ~60K | 0.94× | |
| 25 | North Maluku | ~30K | 0.94× | |
| 26 | West Sumatra | ~100K | 0.93× | |
| 27 | Papua (province) | ~50K | 0.93× | |
| 28 | Central Sulawesi | ~70K | 0.92× | |
| 29 | Maluku | ~30K | 0.92× | |
| 30 | North Sumatra | ~400K | 0.89× | |
| 31 | South Sulawesi | ~200K | 0.89× | |
| 32 | West Nusa Tenggara | ~90K | 0.88× | |
| 33 | Aceh | ~100K | 0.85× | |
| 34 | East Nusa Tenggara | ~80K | 0.84× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Circuit de la Sarthe | Sports | 2.33× | ||
| 02 | Web fiction | Literature | 2.02× | ||
| 03 | Prunus avium | Home & Garden | 1.87× | ||
| 04 | Metroid | Games | 1.85× | ||
| 05 | Zico | Sports | 1.77× | ||
| 06 | Salwa, Kuwait | Travel & Leisure | 1.76× | ||
| 07 | Corset | Fashion & Accessoires | 1.73× | ||
| 08 | Stony Brook University | Business & Career | 1.70× | ||
| 09 | Kinder | Food & Beverages | 1.67× | ||
| 10 | Arranged marriage | Kids & Family | 1.63× | ||
| 11 | sophie paris | Shopping | 1.63× | ||
| 12 | Ultima II (cosmetics line) | Beauty & Wellness | 1.59× | ||
| 13 | Kodi (software) | Technology & Electronics | 1.57× | ||
| 14 | Krisdayanti | Politics & Society | 1.57× | ||
| 15 | Sport coat | Fashion & Accessoires | 1.56× | ||
| 16 | Pepsodent | Beauty & Wellness | 1.54× | ||
| 17 | Kabul | Travel & Leisure | 1.52× | ||
| 18 | Testimonial match | Sports | 1.51× | ||
| 19 | Plated | Shopping | 1.51× | ||
| 20 | Facial nerve | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.04× | |
| Risk Appetite | THRILL | 1.02× | |
| Need for Security | CONSERVATISM | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.33× | |
| Patriotism | CONSERVATISM | 0.33× | |
| Early Adopter Mentality | POWER | 0.37× |
Fragrances has an estimated audience of 8,343,243 people in Indonesia, concentrated in West Java and Jakarta.
55.6% of Fragrances fans are female, 44.4% are male, with an average age of 37.0 years.
Fragrances fans show strongest brand affinity for Web fiction (2.02×), Corset (1.73×), and Testimonial match (1.51×) over the country average.
Fragrances fans in Indonesia are most concentrated in West Java (reach ~1.5M), Jakarta (reach ~1M), and East Java (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Corset (1.73×), Testimonial match (1.51×), Kodi (software) (1.57×), and Pepsodent (1.54×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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