A data profile of the people who buy, follow and care about Fragrances in Switzerland — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 1,629,273 people in Switzerland.
The average Fragrances fan in Switzerland is 43.7 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Conforama, Manor, Müller (German trade company), with strongest over-indexing on Conforama (1.68× the country average).
Demographically, the Fragrances audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Fragrances fan in Switzerland is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Conforama.
The key figures that characterise the Fragrances profile in Switzerland.
63.4% are female, 36.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.7 |
| Estimated audience size | 1,629,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Fragrances audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.40× | |
| 02 | Vaud | ~200K | 1.22× | |
| 03 | Canton of Geneva | ~100K | 1.13× | |
| 04 | Appenzell Innerrhoden | ~2K | 1.05× | |
| 05 | Canton of Bern | ~200K | 1.04× | |
| 06 | Aargau | ~100K | 1.04× | |
| 07 | Canton of Zug | ~20K | 1.04× | |
| 08 | Uri | ~6K | 1.03× | |
| 09 | Canton of St. Gallen | ~80K | 1.02× | |
| 10 | Valais | ~70K | 1.01× | |
| 11 | Fribourg | ~60K | 1.01× | |
| 12 | Basel-City | ~60K | 1.00× | |
| 13 | Appenzell Ausserrhoden | ~7K | 1.00× | |
| 14 | Canton of Nidwalden | ~6K | 1.00× | |
| 15 | Canton of Glarus | ~6K | 1.00× | |
| 16 | Canton of Obwalden | ~6K | 0.99× | |
| 17 | Jura | ~10K | 0.98× | |
| 18 | Neuchatel | ~30K | 0.97× | |
| 19 | Schaffhausen | ~10K | 0.97× | |
| 20 | Solothurn | ~40K | 0.96× | |
| 21 | Basel-Landschaft | ~40K | 0.96× | |
| 22 | Schwyz | ~20K | 0.96× | |
| 23 | Luzern | ~70K | 0.95× | |
| 24 | Thurgau | ~40K | 0.95× | |
| 25 | Graubünden | ~40K | 0.94× | |
| 26 | Ticino | ~60K | 0.85× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skin care | Beauty & Wellness | 2.04× | ||
| 02 | C&A | Shopping | 1.96× | ||
| 03 | Blouse | Fashion & Accessoires | 1.95× | ||
| 04 | Sephora | Shopping | 1.92× | ||
| 05 | Swarovski | Fashion & Accessoires | 1.90× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.88× | ||
| 07 | Rituals | Beauty & Wellness | 1.86× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 09 | Hermès | Fashion & Accessoires | 1.79× | ||
| 10 | Müller (German trade company) | Shopping | 1.73× | ||
| 11 | Zara | Shopping | 1.72× | ||
| 12 | Conforama | Home & Garden | 1.68× | ||
| 13 | Personal care | Health | 1.67× | ||
| 14 | Louis Vuitton | Fashion & Accessoires | 1.67× | ||
| 15 | Hair care | Beauty & Wellness | 1.67× | ||
| 16 | Manor | Shopping | 1.61× | ||
| 17 | H&M | Shopping | 1.58× | ||
| 18 | Handbags | Fashion & Accessoires | 1.57× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.54× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Sustainability | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Social Media Usage | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× |
Fragrances has an estimated audience of 1,629,273 people in Switzerland, concentrated in Canton of Zürich and Vaud.
63.4% of Fragrances fans are female, 36.6% are male, with an average age of 43.7 years.
Fragrances fans show strongest brand affinity for Conforama (1.68×), Manor (1.61×), and Müller (German trade company) (1.73×) over the country average.
Fragrances fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Manor (1.61×), Müller (German trade company) (1.73×), Shoes (1.51×), and H&M (1.58×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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