A data profile of the people who buy, follow and care about Fragrances in South Africa — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 2,306,988 people in South Africa.
Fragrances has an estimated audience of 2,306,988 people in South Africa. 66.0% are female, 34.0% are male, average age 37.4. Top brand affinities: ShopRite (United States), Wig, Aramex, Brazilian Portuguese, Boyfriend.
Top brand affinities include ShopRite (United States), Wig, Aramex, with strongest over-indexing on ShopRite (United States) (1.66× the country average).
Demographically, the Fragrances audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Fragrances fan in South Africa is more female, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for ShopRite (United States).
The key figures that characterise the Fragrances profile in South Africa.
66.0% are female, 34.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 37.4 |
| Estimated audience size | 2,306,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Fragrances audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boston College | Business & Career | 2.15× | ||
| 02 | Peruvian cuisine | Food & Beverages | 1.94× | ||
| 03 | Brazilian Portuguese | Politics & Society | 1.93× | ||
| 04 | Fringe (TV series) | Movies & TV | 1.78× | ||
| 05 | Aramex | Business & Career | 1.74× | ||
| 06 | Malaysian language | Politics & Society | 1.74× | ||
| 07 | Multichannel retailing | Shopping | 1.71× | ||
| 08 | ShopRite (United States) | Food & Beverages | 1.66× | ||
| 09 | Trenza | Beauty & Wellness | 1.65× | ||
| 10 | Tile-matching video game | Games | 1.59× | ||
| 11 | Lightning | Technology & Electronics | 1.58× | ||
| 12 | Clearblue | Health | 1.57× | ||
| 13 | Boyfriend | Kids & Family | 1.56× | ||
| 14 | Hot comb | Beauty & Wellness | 1.55× | ||
| 15 | Avon | Beauty & Wellness | 1.54× | ||
| 16 | Wig | Beauty & Wellness | 1.53× | ||
| 17 | Eau de Cologne | Beauty & Wellness | 1.53× | ||
| 18 | Engineering & Technology | Business & Career | 1.52× | ||
| 19 | Tupperware | Home & Garden | 1.51× | ||
| 20 | Windermere | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.00× | |
| Travelling | THRILL | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.56× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.