A data profile of the people who buy, follow and care about Fragrances in Malaysia — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 4,883,732 people in Malaysia.
The average Fragrances fan in Malaysia is 38.8 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, Gold bar, Cinema of Bangladesh, with strongest over-indexing on Magnum4D (1.69× the country average).
Demographically, the Fragrances audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fragrances fan in Malaysia is more female, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Fragrances profile in Malaysia.
56.7% are female, 43.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 38.8 |
| Estimated audience size | 4,883,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Fragrances audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.76× | |
| 02 | Selangor | ~2M | 1.42× | |
| 03 | Penang | ~400K | 1.25× | |
| 04 | Johor | ~800K | 1.22× | |
| 05 | Sarawak | ~500K | 1.13× | |
| 06 | Kedah | ~300K | 1.06× | |
| 07 | Perak | ~400K | 1.05× | |
| 08 | Negeri Sembilan | ~200K | 0.98× | |
| 09 | Sabah | ~400K | 0.96× | |
| 10 | Malacca | ~200K | 0.95× | |
| 11 | Labuan | ~40K | 0.93× | |
| 12 | Pahang | ~200K | 0.92× | |
| 13 | Terengganu | ~200K | 0.92× | |
| 14 | Perlis | ~60K | 0.90× | |
| 15 | Kelantan | ~200K | 0.89× | |
| 16 | Putrajaya | ~20K | 0.88× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 3.11× | ||
| 02 | Infant bodysuit | Kids & Family | 2.75× | ||
| 03 | Frying pan | Home & Garden | 2.65× | ||
| 04 | Outerwear | Fashion & Accessoires | 2.39× | ||
| 05 | Cinema of Bangladesh | Movies & TV | 2.38× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 2.37× | ||
| 07 | Gold bar | Business & Career | 2.35× | ||
| 08 | Household goods | Home & Garden | 2.21× | ||
| 09 | Government | Politics & Society | 2.09× | ||
| 10 | Home shopping | Shopping | 2.04× | ||
| 11 | Lazada | Fashion & Accessoires | 1.96× | ||
| 12 | Sinar FM | Music & Radio | 1.95× | ||
| 13 | Gift shop | Home & Garden | 1.88× | ||
| 14 | kumpulan wang simpanan pekerja | Business & Career | 1.77× | ||
| 15 | Kebaya | Fashion & Accessoires | 1.70× | ||
| 16 | Magnum4D | Games | 1.69× | ||
| 17 | Database | Technology & Electronics | 1.65× | ||
| 18 | Purchase discount | Shopping | 1.62× | ||
| 19 | Shawl | Fashion & Accessoires | 1.56× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.33× | |
| Individualism | JOY | 1.82× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.87× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Fragrances has an estimated audience of 4,883,732 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.7% of Fragrances fans are female, 43.3% are male, with an average age of 38.8 years.
Fragrances fans show strongest brand affinity for Magnum4D (1.69×), Gold bar (2.35×), and Cinema of Bangladesh (2.38×) over the country average.
Fragrances fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Gold bar (2.35×), Cinema of Bangladesh (2.38×), kumpulan wang simpanan pekerja (1.77×), and Government (2.09×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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