A data profile of the people who buy, follow and care about Fragrances in United Arab Emirates — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 3,488,860 people in United Arab Emirates.
The average Fragrances fan in United Arab Emirates is 35.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Sari-sari store, Nightwear, Chiffon (fabric), with strongest over-indexing on Sari-sari store (1.86× the country average).
Demographically, the Fragrances audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Fragrances fan in United Arab Emirates is more male, around 35.9 years old, with strong Social Media Usage tendencies and a notable affinity for Sari-sari store.
The key figures that characterise the Fragrances profile in United Arab Emirates.
36.6% are female, 63.4% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 35.9 |
| Estimated audience size | 3,488,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Fragrances audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~400K | 1.07× | |
| 02 | Emirate of Sharjah | ~800K | 1.05× | |
| 03 | Dubai | ~2.5M | 0.98× | |
| 04 | Emirate of Abu Dhabi | ~1.5M | 0.98× | |
| 05 | Ras Al Khaimah | ~200K | 0.98× | |
| 06 | Fujairah | ~80K | 0.97× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oromo language | Politics & Society | 2.27× | ||
| 02 | Ethiopian Orthodox Tewahedo Church | Politics & Society | 2.23× | ||
| 03 | Amhara Region | Travel & Leisure | 2.22× | ||
| 04 | Sari-sari store | Shopping | 1.86× | ||
| 05 | Hereafter (film) | Movies & TV | 1.80× | ||
| 06 | Persil | Home & Garden | 1.76× | ||
| 07 | Formil | Home & Garden | 1.76× | ||
| 08 | Notino | Shopping | 1.74× | ||
| 09 | La Rive | Beauty & Wellness | 1.74× | ||
| 10 | National Coming Out Day | Politics & Society | 1.67× | ||
| 11 | Body spray | Beauty & Wellness | 1.63× | ||
| 12 | Chiffon (fabric) | Fashion & Accessoires | 1.62× | ||
| 13 | Georgette (fabric) | Fashion & Accessoires | 1.62× | ||
| 14 | Churidar | Fashion & Accessoires | 1.61× | ||
| 15 | Jean Paul Gaultier | Fashion & Accessoires | 1.59× | ||
| 16 | Comforter | Home & Garden | 1.54× | ||
| 17 | Leather jacket | Fashion & Accessoires | 1.53× | ||
| 18 | Human Rights Watch | Politics & Society | 1.52× | ||
| 19 | Herbal Essences | Beauty & Wellness | 1.52× | ||
| 20 | Nightwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.87× |
Fragrances has an estimated audience of 3,488,860 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
36.6% of Fragrances fans are female, 63.4% are male, with an average age of 35.9 years.
Fragrances fans show strongest brand affinity for Sari-sari store (1.86×), Nightwear (1.51×), and Chiffon (fabric) (1.62×) over the country average.
Fragrances fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Nightwear (1.51×), Chiffon (fabric) (1.62×), Comforter (1.54×), and Oromo language (2.27×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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