A data profile of the people who buy, follow and care about LinkedIn in Malaysia — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 2,398,376 people in Malaysia.
The average LinkedIn fan in Malaysia is 38.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Investment strategy, Database, Gemini, with strongest over-indexing on Investment strategy (4.69× the country average).
Demographically, the LinkedIn audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical LinkedIn fan in Malaysia is balanced, around 38.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Investment strategy.
The key figures that characterise the LinkedIn profile in Malaysia.
48.9% are female, 51.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 38.2 |
| Estimated audience size | 2,398,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide LinkedIn audience comes from Malaysia.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
Where the LinkedIn audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~900K | 2.17× | |
| 02 | Selangor | ~1.5M | 2.14× | |
| 03 | Penang | ~300K | 1.78× | |
| 04 | Johor | ~400K | 1.15× | |
| 05 | Negeri Sembilan | ~100K | 1.00× | |
| 06 | Putrajaya | ~10K | 1.00× | |
| 07 | Kedah | ~200K | 0.99× | |
| 08 | Malacca | ~80K | 0.96× | |
| 09 | Perak | ~200K | 0.90× | |
| 10 | Sarawak | ~200K | 0.81× | |
| 11 | Pahang | ~80K | 0.66× | |
| 12 | Terengganu | ~60K | 0.63× | |
| 13 | Labuan | ~10K | 0.53× | |
| 14 | Sabah | ~100K | 0.49× | |
| 15 | Kelantan | ~60K | 0.49× | |
| 16 | Perlis | ~10K | 0.44× |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Professional network service | Technology & Electronics | 22.97× | ||
| 02 | Employment website | Business & Career | 6.78× | ||
| 03 | Web conferencing | Technology & Electronics | 5.56× | ||
| 04 | Recruitment | Business & Career | 4.80× | ||
| 05 | Investment strategy | Business & Career | 4.69× | ||
| 06 | Job hunting | Business & Career | 4.02× | ||
| 07 | Database | Technology & Electronics | 3.62× | ||
| 08 | Google Docs | Internet & Social Media | 3.56× | ||
| 09 | Gemini | Technology & Electronics | 3.44× | ||
| 10 | Education | Business & Career | 2.06× | ||
| 11 | Finance | Business & Career | 2.00× | ||
| 12 | Money | Business & Career | 1.90× | ||
| 13 | Nature | Home & Garden | 1.85× | ||
| 14 | Mobile app | Technology & Electronics | 1.80× | ||
| 15 | Malaysian language | Politics & Society | 1.74× | ||
| 16 | Shopping | Shopping | 1.70× | ||
| 17 | Photography | Arts & Culture | 1.69× | ||
| 18 | Pets | Pets & Animals | 1.67× | ||
| 19 | Asia | Travel & Leisure | 1.62× | ||
| 20 | Design | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.45× | |
| Individualism | JOY | 1.42× | |
| Family Orientation | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Design Affinity | PREMIUM | 1.04× | |
| Early Adopter Mentality | POWER | 1.09× |
LinkedIn has an estimated audience of 2,398,376 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.9% of LinkedIn fans are female, 51.1% are male, with an average age of 38.2 years.
LinkedIn fans show strongest brand affinity for Investment strategy (4.69×), Database (3.62×), and Gemini (3.44×) over the country average.
LinkedIn fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond LinkedIn itself, the audience over-indexes on Database (3.62×), Gemini (3.44×), Shopping (1.7×), and Professional network service (22.97×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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