A data profile of the people who buy, follow and care about Manor in Switzerland — modelled from more than twelve digital signal sources. Manor has an estimated audience of 3,078,400 people in Switzerland.
Manor has an estimated audience of 3,078,400 people in Switzerland. 68.5% are female, 31.5% are male, average age 46.1. Top brand affinities: Oysho, IKEA, Bershka, McDonald's, H&M.
Top brand affinities include Oysho, IKEA, Bershka, with strongest over-indexing on Oysho (18.2× the country average).
Demographically, the Manor audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Spirituality.
The typical Manor fan in Switzerland is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Oysho.
The key figures that characterise the Manor profile in Switzerland.
68.5% are female, 31.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 46.1 |
| Estimated audience size | 3,078,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Manor audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 63.4% |
| United States | 17.1% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Manor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oysho | Fashion & Accessoires | 18.20× | ||
| 02 | Dior Homme | Beauty & Wellness | 8.12× | ||
| 03 | Bershka | Shopping | 6.12× | ||
| 04 | Hypermarket | Shopping | 4.51× | ||
| 05 | Monoprix | Shopping | 4.43× | ||
| 06 | Catholic Church | Politics & Society | 3.09× | ||
| 07 | Thermomix | Home & Garden | 3.07× | ||
| 08 | C&A | Shopping | 2.33× | ||
| 09 | Swarovski | Fashion & Accessoires | 2.33× | ||
| 10 | Nespresso | Food & Beverages | 2.32× | ||
| 11 | H&M | Shopping | 1.80× | ||
| 12 | Shopping malls | Shopping | 1.79× | ||
| 13 | IKEA | Home & Garden | 1.71× | ||
| 14 | Fragrances | Beauty & Wellness | 1.61× | ||
| 15 | Coffeehouses | Food & Beverages | 1.61× | ||
| 16 | Conforama | Home & Garden | 1.59× | ||
| 17 | Aldi | Shopping | 1.57× | ||
| 18 | Organic food | Food & Beverages | 1.56× | ||
| 19 | McDonald's | Food & Beverages | 1.55× | ||
| 20 | Apartment | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Spirituality | BALANCE | 1.48× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.95× | |
| Family Orientation | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Manor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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