A data profile of the people who buy, follow and care about Manor in United States — modelled from more than twelve digital signal sources. Manor has an estimated audience of 830,495 people in United States.
The average Manor fan in United States is 40.4 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Dillard's, Corriere della Sera, El Corte Inglés, with strongest over-indexing on Dillard's (10.71× the country average).
Demographically, the Manor audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Manor fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Dillard's.
The key figures that characterise the Manor profile in United States.
58.1% are female, 41.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 40.4 |
| Estimated audience size | 830,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 33% | |
| 50+ | 14% |
of the worldwide Manor audience comes from United States.
| Country | Share |
|---|---|
| Switzerland | 63.4% |
| United States | 17.1% |
| United Kingdom | 4.2% |
Where the Manor audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~400K | 5.96× | |
| 02 | Arizona | ~30K | 2.00× | |
| 03 | Pennsylvania | ~40K | 1.58× | |
| 04 | Georgia | ~30K | 1.17× | |
| 05 | California | ~100K | 1.09× | |
| 06 | Ohio | ~30K | 1.08× | |
| 07 | Maryland | ~20K | 1.08× | |
| 08 | Virginia | ~20K | 1.05× | |
| 09 | Kentucky | ~10K | 1.05× | |
| 10 | South Carolina | ~10K | 1.01× | |
| 11 | West Virginia | ~4K | 1.00× | |
| 12 | Nebraska | ~4K | 0.97× | |
| 13 | Florida | ~50K | 0.96× | |
| 14 | North Carolina | ~20K | 0.96× | |
| 15 | Tennessee | ~20K | 0.95× | |
| 16 | Oregon | ~9K | 0.94× | |
| 17 | New York | ~40K | 0.93× | |
| 18 | Washington | ~20K | 0.93× | |
| 19 | Missouri | ~10K | 0.93× | |
| 20 | Louisiana | ~10K | 0.93× | |
| 21 | Oklahoma | ~9K | 0.93× | |
| 22 | Indiana | ~10K | 0.92× | |
| 23 | Nevada | ~7K | 0.92× | |
| 24 | Alaska | ~2K | 0.92× | |
| 25 | Hawaii | ~3K | 0.91× | |
| 26 | Mississippi | ~6K | 0.90× | |
| 27 | Kansas | ~6K | 0.90× | |
| 28 | Idaho | ~4K | 0.89× | |
| 29 | Washington, District of Columbia | ~2K | 0.89× | |
| 30 | New Jersey | ~20K | 0.88× | |
| 31 | Alabama | ~10K | 0.88× | |
| 32 | Arkansas | ~6K | 0.87× | |
| 33 | North Dakota | ~1K | 0.86× | |
| 34 | South Dakota | ~2K | 0.85× | |
| 35 | Utah | ~6K | 0.84× | |
| 36 | New Mexico | ~3K | 0.84× | |
| 37 | Michigan | ~20K | 0.83× | |
| 38 | Iowa | ~6K | 0.83× | |
| 39 | New Hampshire | ~3K | 0.82× | |
| 40 | Maine | ~2K | 0.82× | |
| 41 | Rhode Island | ~2K | 0.82× | |
| 42 | Montana | ~2K | 0.82× | |
| 43 | Minnesota | ~10K | 0.81× | |
| 44 | Delaware | ~2K | 0.81× | |
| 45 | Illinois | ~20K | 0.80× | |
| 46 | Massachusetts | ~10K | 0.80× | |
| 47 | Vermont | ~1K | 0.80× | |
| 48 | Wisconsin | ~10K | 0.78× | |
| 49 | Colorado | ~10K | 0.75× | |
| 50 | Connecticut | ~6K | 0.75× |
The strongest cross-interests of the Manor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holly Willoughby | Movies & TV | 88.35× | ||
| 02 | La Repubblica | News | 51.19× | ||
| 03 | Corriere della Sera | News | 48.75× | ||
| 04 | El Corte Inglés | Shopping | 32.08× | ||
| 05 | Society6 | Shopping | 20.00× | ||
| 06 | Derivative (finance) | Business & Career | 13.59× | ||
| 07 | Ted Baker | Fashion & Accessoires | 12.12× | ||
| 08 | Christian Louboutin | Fashion & Accessoires | 11.97× | ||
| 09 | Dillard's | Fashion & Accessoires | 10.71× | ||
| 10 | Lana Del Rey | Music & Radio | 10.69× | ||
| 11 | Jimmy Choo | Fashion & Accessoires | 10.31× | ||
| 12 | Boscov's | Fashion & Accessoires | 8.89× | ||
| 13 | Jared Leto | Movies & TV | 8.62× | ||
| 14 | Hilary Duff | Movies & TV | 8.27× | ||
| 15 | Bergdorf Goodman | Fashion & Accessoires | 6.65× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 4.79× | ||
| 17 | Innovation | Business & Career | 3.52× | ||
| 18 | Mortgage loans | Business & Career | 2.64× | ||
| 19 | Home improvement | Home & Garden | 1.92× | ||
| 20 | Donald Trump | Politics & Society | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.08× | |
| Indulgence | JOY | 2.29× | |
| Career Orientation | POWER | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Sustainability | BALANCE | 0.89× | |
| Early Adopter Mentality | POWER | 0.93× |
Manor's target market in United States covers an estimated 830,495 people, concentrated in Texas and California.
58.1% of the Manor audience are female, 41.9% are male, with an average age of 40.4 years.
Manor fans show strongest brand affinity for Dillard's (10.71×), Corriere della Sera (48.75×), and El Corte Inglés (32.08×) over the country average.
Manor fans in United States are most concentrated in Texas (reach ~400K), California (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Manor itself, the audience over-indexes on Corriere della Sera (48.75×), El Corte Inglés (32.08×), Holly Willoughby (88.35×), and La Repubblica (51.19×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Manor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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