Rascasse Audience Intelligence

Apartment Audience in Switzerland

A data profile of the people who buy, follow and care about Apartment in Switzerland — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 1,687,283 people in Switzerland.

#145among Topic in Switzerland
#26in Business & Career

The average Apartment fan in Switzerland is 45.9 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.

Top brand affinities include IKEA, Bild, ImmoScout24, with strongest over-indexing on IKEA (1.9× the country average).

Demographically, the Apartment audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Apartment fan in Switzerland is more female, around 45.9 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Apartment profile in Switzerland.

Audience size
1.7M
in Switzerland
Gender
56.3%♀
43.7% male
Age
45.9
average years
Country rank
#226
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apartment fans

56.3% are female, 43.7% are male, average age 45.9.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Apartment audience in Switzerland
MetricValue
Female56.3%
Male43.7%
Average age45.9
Estimated audience size1,687,283
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Apartment audience in Switzerland
Age bracketShare%
16-194%
20-2915%
30-3922%
40-4926%
50+33%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Apartment audience comes from Switzerland.

Worldwide audience distribution share by country for Apartment
CountryShare
United States18.4%
Brazil4.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apartment audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Apartment fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~600K2.00×
02Basel-Landschaft~80K2.00×
03Basel-City~100K1.90×
04Aargau~200K1.88×
05Canton of Bern~300K1.82×
06Luzern~100K1.53×
07Canton of St. Gallen~100K1.52×
08Solothurn~60K1.41×
09Thurgau~60K1.34×
10Canton of Geneva~100K1.28×
11Schwyz~30K1.23×
12Vaud~200K1.09×
13Canton of Zug~20K1.09×
14Graubünden~40K1.05×
15Schaffhausen~10K0.95×
16Valais~60K0.83×
17Appenzell Ausserrhoden~6K0.79×
18Canton of Glarus~5K0.78×
19Neuchatel~30K0.77×
20Canton of Obwalden~5K0.74×
21Fribourg~40K0.71×
22Canton of Nidwalden~4K0.69×
23Ticino~40K0.63×
24Uri~3K0.62×
25Appenzell Innerrhoden~1K0.58×
26Jura~6K0.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apartment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apartment audience
#·InterestCategoryAffinity×
01Living roomHome & Garden3.04×
02Property finderHome & Garden2.97×
03RenovationHome & Garden2.89×
04Home repairHome & Garden2.87×
05Real estate developmentBusiness & Career2.81×
06Home constructionHome & Garden2.79×
07BedroomHome & Garden2.70×
08BathroomHome & Garden2.54×
09ImmoScout24Home & Garden2.42×
10Real propertyHome & Garden2.32×
11IKEAHome & Garden1.90×
12KitchenHome & Garden1.86×
13HouseHome & Garden1.84×
14GardenHome & Garden1.82×
15Home improvementHome & Garden1.75×
16BildNews1.67×
17Real estateBusiness & Career1.67×
18ConforamaHome & Garden1.62×
19AldiShopping1.57×
20ManorShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apartment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apartment audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.30×
Urban LifestyleOPEN1.28×
Early Adopter MentalityPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apartment audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.22×
TravellingTHRILL0.75×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apartment have in Switzerland?

Apartment has an estimated audience of 1,687,283 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of Apartment fans?

56.3% of Apartment fans are female, 43.7% are male, with an average age of 45.9 years.

03

Which brands do Apartment fans like most?

Apartment fans show strongest brand affinity for IKEA (1.9×), Bild (1.67×), and ImmoScout24 (2.42×) over the country average.

04

Where do Apartment fans live in Switzerland?

Apartment fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Canton of Bern (reach ~300K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Apartment fans also like?

Beyond Apartment itself, the audience over-indexes on Bild (1.67×), ImmoScout24 (2.42×), Renovation (2.89×), and Living room (3.04×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Switzerland

See Apartment audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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