A data profile of the people who buy, follow and care about Apartment in Malaysia — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 2,968,988 people in Malaysia.
The average Apartment fan in Malaysia is 42.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Property finder, Real property, First-time buyer, with strongest over-indexing on Property finder (2.11× the country average).
Demographically, the Apartment audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Apartment fan in Malaysia is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Property finder.
The key figures that characterise the Apartment profile in Malaysia.
49.4% are female, 50.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 42.0 |
| Estimated audience size | 2,968,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Apartment audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~900K | 1.68× | |
| 02 | Penang | ~300K | 1.50× | |
| 03 | Selangor | ~1M | 1.47× | |
| 04 | Johor | ~600K | 1.43× | |
| 05 | Sarawak | ~300K | 1.32× | |
| 06 | Perak | ~300K | 1.12× | |
| 07 | Sabah | ~300K | 1.01× | |
| 08 | Malacca | ~100K | 0.99× | |
| 09 | Negeri Sembilan | ~100K | 0.94× | |
| 10 | Pahang | ~100K | 0.88× | |
| 11 | Kedah | ~200K | 0.80× | |
| 12 | Putrajaya | ~10K | 0.68× | |
| 13 | Terengganu | ~80K | 0.63× | |
| 14 | Labuan | ~20K | 0.63× | |
| 15 | Kelantan | ~90K | 0.61× | |
| 16 | Perlis | ~20K | 0.56× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House painter and decorator | Home & Garden | 2.31× | ||
| 02 | Property finder | Home & Garden | 2.11× | ||
| 03 | Summer vacation | Travel & Leisure | 2.01× | ||
| 04 | For sale by owner | Home & Garden | 1.96× | ||
| 05 | Townhouse | Home & Garden | 1.77× | ||
| 06 | Starter home | Home & Garden | 1.76× | ||
| 07 | Wallpaper (magazine) | Home & Garden | 1.70× | ||
| 08 | St. Jude Children's Research Hospital | Health | 1.68× | ||
| 09 | Residential area | Home & Garden | 1.68× | ||
| 10 | First-time buyer | Shopping | 1.65× | ||
| 11 | Stamp duty | Business & Career | 1.63× | ||
| 12 | Property law | Home & Garden | 1.59× | ||
| 13 | KTM | Cars & Mobility | 1.59× | ||
| 14 | Showroom | Shopping | 1.59× | ||
| 15 | Housing estate | Home & Garden | 1.58× | ||
| 16 | Concrete | Home & Garden | 1.56× | ||
| 17 | Real property | Home & Garden | 1.53× | ||
| 18 | Home repair | Home & Garden | 1.52× | ||
| 19 | Bedroom furniture | Home & Garden | 1.51× | ||
| 20 | Security (finance) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.26× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Social Media Usage | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.93× | |
| Travelling | THRILL | 1.00× | |
| Early Adopter Mentality | POWER | 1.01× |
Apartment has an estimated audience of 2,968,988 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.4% of Apartment fans are female, 50.6% are male, with an average age of 42.0 years.
Apartment fans show strongest brand affinity for Property finder (2.11×), Real property (1.53×), and First-time buyer (1.65×) over the country average.
Apartment fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~900K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on Real property (1.53×), First-time buyer (1.65×), Starter home (1.76×), and Home repair (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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