A data profile of the people who buy, follow and care about Apartment in Australia — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 6,620,972 people in Australia.
The average Apartment fan in Australia is 45.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Property law, Housing estate, Townhouse, with strongest over-indexing on Property law (1.51× the country average).
Demographically, the Apartment audience skews more female with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 8 regions tracked by Rascasse.
The typical Apartment fan in Australia is more female, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Property law.
The key figures that characterise the Apartment profile in Australia.
58.8% are female, 41.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.2 |
| Estimated audience size | 6,620,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Apartment audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~900K | 1.10× | |
| 02 | Australian Capital Territory | ~100K | 1.06× | |
| 03 | Victoria | ~2M | 1.05× | |
| 04 | Queensland | ~1.5M | 1.05× | |
| 05 | South Australia | ~600K | 1.05× | |
| 06 | New South Wales | ~2.5M | 1.04× | |
| 07 | Northern Territory | ~50K | 0.86× | |
| 08 | Tasmania | ~100K | 0.82× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LIV | Games | 1.58× | ||
| 02 | Townhouse | Home & Garden | 1.56× | ||
| 03 | Investor relations | Politics & Society | 1.54× | ||
| 04 | Housing estate | Home & Garden | 1.53× | ||
| 05 | Terraced house | Home & Garden | 1.53× | ||
| 06 | Property law | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.11× | |
| Family Orientation | CONSERVATISM | 1.11× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Apartment has an estimated audience of 6,620,972 people in Australia, concentrated in New South Wales and Victoria.
58.8% of Apartment fans are female, 41.2% are male, with an average age of 45.2 years.
Apartment fans show strongest brand affinity for Property law (1.51×), Housing estate (1.53×), and Townhouse (1.56×) over the country average.
Apartment fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on Housing estate (1.53×), Townhouse (1.56×), Terraced house (1.53×), and LIV (1.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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