A data profile of the people who buy, follow and care about Property law in Australia — modelled from more than twelve digital signal sources. Property law has an estimated audience of 2,589,111 people in Australia.
Property law has an estimated audience of 2,589,111 people in Australia. 56.0% are female, 44.0% are male, average age 46.1. Top brand affinities: Real property, Single-family detached home, First-time buyer, IKEA, Microwave oven.
Top brand affinities include Real property, Single-family detached home, First-time buyer, with strongest over-indexing on Real property (3.71× the country average).
Demographically, the Property law audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Property law fan in Australia is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Property law profile in Australia.
56.0% are female, 44.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 46.1 |
| Estimated audience size | 2,589,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Property law audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.9% |
| Italy | 8.0% |
| France | 7.8% |
The strongest cross-interests of the Property law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 7.78× | ||
| 02 | Terraced house | Home & Garden | 3.73× | ||
| 03 | Real property | Home & Garden | 3.71× | ||
| 04 | Asset management | Business & Career | 3.47× | ||
| 05 | Microwave oven | Home & Garden | 3.37× | ||
| 06 | Real estate investing | Business & Career | 2.72× | ||
| 07 | Innovation | Business & Career | 2.64× | ||
| 08 | Luxury real estate | Business & Career | 2.45× | ||
| 09 | First-time buyer | Shopping | 2.41× | ||
| 10 | Public transport | Cars & Mobility | 2.10× | ||
| 11 | First class travel | Travel & Leisure | 2.04× | ||
| 12 | Wikipedia | Internet & Social Media | 1.92× | ||
| 13 | Home Appliances | Home & Garden | 1.82× | ||
| 14 | IKEA | Home & Garden | 1.69× | ||
| 15 | Auction | Shopping | 1.69× | ||
| 16 | Aldi | Shopping | 1.67× | ||
| 17 | Mortgage loans | Business & Career | 1.63× | ||
| 18 | National Australia Bank | Business & Career | 1.63× | ||
| 19 | Renovation | Home & Garden | 1.57× | ||
| 20 | Apartment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.11× | |
| Convenience Orientation | PREMIUM | 1.87× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Creativity | OPEN | 0.85× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Property law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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