A data profile of the people who buy, follow and care about Public transport in Australia — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 3,148,775 people in Australia.
The average Public transport fan in Australia is 44.7 years old, balanced, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Apartment, Real estate development, Retirement community, with strongest over-indexing on Apartment (1.57× the country average).
Demographically, the Public transport audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Public transport fan in Australia is balanced, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Apartment.
The key figures that characterise the Public transport profile in Australia.
48.4% are female, 51.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 44.7 |
| Estimated audience size | 3,148,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Public transport audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
Where the Public transport audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~2M | 1.98× | |
| 02 | Queensland | ~900K | 1.23× | |
| 03 | New South Wales | ~1M | 1.07× | |
| 04 | Northern Territory | ~30K | 0.94× | |
| 05 | Western Australia | ~300K | 0.93× | |
| 06 | South Australia | ~200K | 0.90× | |
| 07 | Australian Capital Territory | ~60K | 0.87× | |
| 08 | Tasmania | ~60K | 0.84× |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CeBus | Cars & Mobility | 5.93× | ||
| 02 | Retirement community | Kids & Family | 2.30× | ||
| 03 | Townhouse | Home & Garden | 2.12× | ||
| 04 | Property law | Home & Garden | 2.10× | ||
| 05 | Retirement | Business & Career | 1.90× | ||
| 06 | Private property | Travel & Leisure | 1.86× | ||
| 07 | Villa | Travel & Leisure | 1.85× | ||
| 08 | Residential area | Home & Garden | 1.84× | ||
| 09 | Dining room | Home & Garden | 1.73× | ||
| 10 | Real property | Home & Garden | 1.71× | ||
| 11 | Estate (land) | Business & Career | 1.69× | ||
| 12 | Living room | Home & Garden | 1.64× | ||
| 13 | Kitchen stove | Home & Garden | 1.62× | ||
| 14 | Bedroom | Home & Garden | 1.59× | ||
| 15 | Apartment | Business & Career | 1.57× | ||
| 16 | Commercial property | Business & Career | 1.56× | ||
| 17 | Investor | Business & Career | 1.55× | ||
| 18 | Anthony Albanese | Politics & Society | 1.55× | ||
| 19 | Real estate broker | Home & Garden | 1.55× | ||
| 20 | Real estate development | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Mindfulness | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.87× |
Public transport has an estimated audience of 3,148,775 people in Australia, concentrated in Victoria and New South Wales.
48.4% of Public transport fans are female, 51.6% are male, with an average age of 44.7 years.
Public transport fans show strongest brand affinity for Apartment (1.57×), Real estate development (1.52×), and Retirement community (2.3×) over the country average.
Public transport fans in Australia are most concentrated in Victoria (reach ~2M), New South Wales (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Public transport itself, the audience over-indexes on Real estate development (1.52×), Retirement community (2.3×), Investor (1.55×), and Bedroom (1.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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