A data profile of the people who buy, follow and care about Public transport in Denmark — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 747,914 people in Denmark.
Public transport has an estimated audience of 747,914 people in Denmark. 62.8% are female, 37.2% are male, average age 44.8. Top brand affinities: Terraced house, Townhouse, Door, Apartment, Summer house.
Top brand affinities include Terraced house, Townhouse, Door, with strongest over-indexing on Terraced house (2.36× the country average).
Demographically, the Public transport audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
The typical Public transport fan in Denmark is more female, around 44.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Terraced house.
The key figures that characterise the Public transport profile in Denmark.
62.8% are female, 37.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.8 |
| Estimated audience size | 747,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Public transport audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neighbourhood | Home & Garden | 3.03× | ||
| 02 | Estate (land) | Business & Career | 2.84× | ||
| 03 | Townhouse | Home & Garden | 2.71× | ||
| 04 | Balcony | Home & Garden | 2.67× | ||
| 05 | Toilet | Home & Garden | 2.57× | ||
| 06 | Door | Home & Garden | 2.55× | ||
| 07 | Brick | Home & Garden | 2.44× | ||
| 08 | Roof | Home & Garden | 2.43× | ||
| 09 | Dining room | Home & Garden | 2.37× | ||
| 10 | Terraced house | Home & Garden | 2.36× | ||
| 11 | Bedroom | Home & Garden | 2.18× | ||
| 12 | HVAC | Home & Garden | 2.15× | ||
| 13 | Window | Home & Garden | 2.11× | ||
| 14 | Real property | Home & Garden | 2.03× | ||
| 15 | Summer house | Travel & Leisure | 1.96× | ||
| 16 | Holiday cottage | Travel & Leisure | 1.96× | ||
| 17 | Living room | Home & Garden | 1.93× | ||
| 18 | Bathroom | Home & Garden | 1.76× | ||
| 19 | Villa | Travel & Leisure | 1.73× | ||
| 20 | Apartment | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.29× | |
| Luxury Orientation | PREMIUM | 1.15× | |
| Convenience Orientation | PREMIUM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.56× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Patriotism | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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