A data profile of the people who buy, follow and care about Brick in Denmark — modelled from more than twelve digital signal sources. Brick has an estimated audience of 739,093 people in Denmark.
Brick has an estimated audience of 739,093 people in Denmark. 56.4% are female, 43.6% are male, average age 47.5. Top brand affinities: Elgiganten, Terraced house, Hat, Sauna, Greenhouse.
Top brand affinities include Elgiganten, Terraced house, Hat, with strongest over-indexing on Elgiganten (1.67× the country average).
Demographically, the Brick audience skews more female with an average age of 47.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Brick fan in Denmark is more female, around 47.5 years old, with strong DIY Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Brick profile in Denmark.
56.4% are female, 43.6% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 47.5 |
| Estimated audience size | 739,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Brick audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
The strongest cross-interests of the Brick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.31× | ||
| 02 | Hat | Fashion & Accessoires | 3.91× | ||
| 03 | Sauna | Home & Garden | 3.53× | ||
| 04 | Efficient energy use | Technology & Electronics | 3.14× | ||
| 05 | Greenhouse | Home & Garden | 3.04× | ||
| 06 | Terraced house | Home & Garden | 2.85× | ||
| 07 | Garden furniture | Home & Garden | 2.74× | ||
| 08 | First-time buyer | Shopping | 2.66× | ||
| 09 | Lawn mower | Home & Garden | 2.49× | ||
| 10 | Hardware store | Home & Garden | 2.47× | ||
| 11 | Public transport | Cars & Mobility | 2.44× | ||
| 12 | Mortgage loans | Business & Career | 2.17× | ||
| 13 | Motorboat | Cars & Mobility | 2.02× | ||
| 14 | Renovation | Home & Garden | 1.82× | ||
| 15 | Elgiganten | Shopping | 1.67× | ||
| 16 | Home Appliances | Home & Garden | 1.66× | ||
| 17 | Novo Nordisk | Health | 1.59× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.58× | ||
| 19 | Germany | Travel & Leisure | 1.57× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.78× | |
| Quality Awareness | PREMIUM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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