A data profile of the people who buy, follow and care about Brick in Brazil — modelled from more than twelve digital signal sources. Brick has an estimated audience of 6,912,756 people in Brazil.
Brick has an estimated audience of 6,912,756 people in Brazil. 62.1% are female, 37.9% are male, average age 44.9. Top brand affinities: Instagram, Country music, Rock music, MSN, Medicine.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.54× the country average).
Demographically, the Brick audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Patriotism.
The typical Brick fan in Brazil is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Instagram.
The key figures that characterise the Brick profile in Brazil.
62.1% are female, 37.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 44.9 |
| Estimated audience size | 6,912,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Brick audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
The strongest cross-interests of the Brick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masonry | Home & Garden | 3.77× | ||
| 02 | Hardware store | Home & Garden | 2.72× | ||
| 03 | Microwave oven | Home & Garden | 2.66× | ||
| 04 | Lodging | Travel & Leisure | 2.11× | ||
| 05 | Anne Hathaway | Movies & TV | 2.07× | ||
| 06 | MSN | News | 2.06× | ||
| 07 | Public transport | Cars & Mobility | 1.99× | ||
| 08 | Dafiti | Fashion & Accessoires | 1.92× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 10 | Coritiba Foot Ball Club | Sports | 1.64× | ||
| 11 | Rock music | Music & Radio | 1.58× | ||
| 12 | Pop music | Music & Radio | 1.55× | ||
| 13 | Google Maps | Internet & Social Media | 1.55× | ||
| 14 | Internet & Social Media | 1.54× | |||
| 15 | Country music | Music & Radio | 1.53× | ||
| 16 | Hip hop music | Music & Radio | 1.53× | ||
| 17 | Localiza | Cars & Mobility | 1.52× | ||
| 18 | Medicine | Business & Career | 1.51× | ||
| 19 | Hypermarket | Shopping | 1.51× | ||
| 20 | Microsoft | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.88× | |
| Patriotism | CONSERVATISM | 1.82× | |
| Convenience Orientation | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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