A data profile of the people who buy, follow and care about Brick in Spain — modelled from more than twelve digital signal sources. Brick has an estimated audience of 3,128,720 people in Spain.
Brick has an estimated audience of 3,128,720 people in Spain. 63.5% are female, 36.5% are male, average age 48.7. Top brand affinities: Hat, Refrigerator, WhatsApp, Iberia (airline), Satire.
Top brand affinities include Hat, Refrigerator, WhatsApp, with strongest over-indexing on Hat (4.98× the country average).
Demographically, the Brick audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Brick fan in Spain is more female, around 48.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hat.
The key figures that characterise the Brick profile in Spain.
63.5% are female, 36.5% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 48.7 |
| Estimated audience size | 3,128,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 9% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 40% |
of the worldwide Brick audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
The strongest cross-interests of the Brick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 7.78× | ||
| 02 | Baking powder | Food & Beverages | 5.82× | ||
| 03 | Satire | Literature | 5.39× | ||
| 04 | Hat | Fashion & Accessoires | 4.98× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 4.97× | ||
| 06 | Refrigerator | Home & Garden | 4.86× | ||
| 07 | Risk management | Business & Career | 4.09× | ||
| 08 | Rayo Vallecano | Travel & Leisure | 3.51× | ||
| 09 | Genetics | Kids & Family | 2.58× | ||
| 10 | Nonprofit organization | Politics & Society | 2.42× | ||
| 11 | MSN | News | 2.18× | ||
| 12 | IBEX 35 | Business & Career | 2.13× | ||
| 13 | Julio Iglesias | Music & Radio | 2.05× | ||
| 14 | Internet & Social Media | 2.01× | |||
| 15 | Take-out | Food & Beverages | 1.94× | ||
| 16 | Caixabank | Business & Career | 1.93× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.87× | ||
| 18 | Kitchen | Home & Garden | 1.66× | ||
| 19 | Family | Kids & Family | 1.54× | ||
| 20 | Home improvement | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.13× | |
| Individualism | JOY | 2.02× | |
| Patriotism | CONSERVATISM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.83× | |
| Luxury Orientation | PREMIUM | 0.97× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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