A data profile of the people who buy, follow and care about Door in Denmark — modelled from more than twelve digital signal sources. Door has an estimated audience of 919,685 people in Denmark.
Door has an estimated audience of 919,685 people in Denmark. 61.5% are female, 38.5% are male, average age 45.6. Top brand affinities: Terraced house, IKEA, Elgiganten, Sauna, Public transport.
Top brand affinities include Terraced house, IKEA, Elgiganten, with strongest over-indexing on Terraced house (3.21× the country average).
Demographically, the Door audience skews more female with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Door fan in Denmark is more female, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Terraced house.
The key figures that characterise the Door profile in Denmark.
61.5% are female, 38.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 45.6 |
| Estimated audience size | 919,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Door audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 3.95× | ||
| 02 | Terraced house | Home & Garden | 3.21× | ||
| 03 | Sauna | Home & Garden | 3.17× | ||
| 04 | Greenhouse | Home & Garden | 2.74× | ||
| 05 | Garden furniture | Home & Garden | 2.69× | ||
| 06 | Public transport | Cars & Mobility | 2.55× | ||
| 07 | Hardware store | Home & Garden | 2.30× | ||
| 08 | First-time buyer | Shopping | 2.16× | ||
| 09 | Mortgage loans | Business & Career | 2.14× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.88× | ||
| 11 | IKEA | Home & Garden | 1.76× | ||
| 12 | Home Appliances | Home & Garden | 1.74× | ||
| 13 | Novo Nordisk | Health | 1.65× | ||
| 14 | Shopping malls | Shopping | 1.63× | ||
| 15 | Elgiganten | Shopping | 1.61× | ||
| 16 | Flower | Home & Garden | 1.57× | ||
| 17 | Real estate | Business & Career | 1.55× | ||
| 18 | Hobby | Home & Garden | 1.55× | ||
| 19 | Energy | Home & Garden | 1.52× | ||
| 20 | Germany | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.70× | |
| Quality Awareness | PREMIUM | 1.69× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.86× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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