A data profile of the people who buy, follow and care about Roof in Denmark — modelled from more than twelve digital signal sources. Roof has an estimated audience of 818,282 people in Denmark.
Roof has an estimated audience of 818,282 people in Denmark. 52.3% are female, 47.7% are male, average age 48.1. Top brand affinities: Elgiganten, Terraced house, Biltema, Hat, Apartment.
Top brand affinities include Elgiganten, Terraced house, Biltema, with strongest over-indexing on Elgiganten (1.71× the country average).
Demographically, the Roof audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Roof fan in Denmark is balanced, around 48.1 years old, with strong DIY Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Roof profile in Denmark.
52.3% are female, 47.7% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 48.1 |
| Estimated audience size | 818,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Roof audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
The strongest cross-interests of the Roof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hat | Fashion & Accessoires | 3.56× | ||
| 02 | Single-family detached home | Home & Garden | 3.12× | ||
| 03 | Sauna | Home & Garden | 2.74× | ||
| 04 | Greenhouse | Home & Garden | 2.67× | ||
| 05 | Terraced house | Home & Garden | 2.57× | ||
| 06 | Public transport | Cars & Mobility | 2.43× | ||
| 07 | Garden furniture | Home & Garden | 2.37× | ||
| 08 | Hardware store | Home & Garden | 2.25× | ||
| 09 | First-time buyer | Shopping | 2.14× | ||
| 10 | Heat pump | Home & Garden | 2.07× | ||
| 11 | Mortgage loans | Business & Career | 2.00× | ||
| 12 | Motorboat | Cars & Mobility | 1.95× | ||
| 13 | Elgiganten | Shopping | 1.71× | ||
| 14 | Novo Nordisk | Health | 1.65× | ||
| 15 | Modern architecture | Arts & Culture | 1.62× | ||
| 16 | Home Appliances | Home & Garden | 1.60× | ||
| 17 | Renovation | Home & Garden | 1.60× | ||
| 18 | Germany | Travel & Leisure | 1.58× | ||
| 19 | Apartment | Business & Career | 1.53× | ||
| 20 | Biltema | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.58× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Family Orientation | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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