A data profile of the people who buy, follow and care about Roof in Netherlands — modelled from more than twelve digital signal sources. Roof has an estimated audience of 1,524,292 people in Netherlands.
Roof has an estimated audience of 1,524,292 people in Netherlands. 52.4% are female, 47.6% are male, average age 47.6. Top brand affinities: Jumbo (supermarket), Hornbach, Rabobank, WhatsApp, Hat.
Top brand affinities include Jumbo (supermarket), Hornbach, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.95× the country average).
Demographically, the Roof audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Roof fan in Netherlands is balanced, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Roof profile in Netherlands.
52.4% are female, 47.6% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 47.6 |
| Estimated audience size | 1,524,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Roof audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
The strongest cross-interests of the Roof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hat | Fashion & Accessoires | 4.18× | ||
| 02 | Master of Business Administration | Business & Career | 4.04× | ||
| 03 | Plumbing | Home & Garden | 2.92× | ||
| 04 | Refrigerator | Home & Garden | 2.51× | ||
| 05 | Solar energy | Home & Garden | 2.34× | ||
| 06 | Solar panel | Home & Garden | 2.32× | ||
| 07 | Renewable energy | Business & Career | 2.17× | ||
| 08 | Walking | Sports | 2.10× | ||
| 09 | Hornbach | Shopping | 2.03× | ||
| 10 | Internet & Social Media | 1.99× | |||
| 11 | Jumbo (supermarket) | Shopping | 1.95× | ||
| 12 | ABN AMRO | Business & Career | 1.94× | ||
| 13 | Rabobank | Business & Career | 1.91× | ||
| 14 | TUI | Travel & Leisure | 1.90× | ||
| 15 | Renovation | Home & Garden | 1.84× | ||
| 16 | Belgium | Travel & Leisure | 1.73× | ||
| 17 | Hair products | Beauty & Wellness | 1.72× | ||
| 18 | Aldi | Shopping | 1.65× | ||
| 19 | Kitchen | Home & Garden | 1.62× | ||
| 20 | Ziggo | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.80× | |
| DIY Mentality | THRILL | 1.57× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Travelling | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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