A data profile of the people who buy, follow and care about Roof in Spain — modelled from more than twelve digital signal sources. Roof has an estimated audience of 3,124,509 people in Spain.
Roof has an estimated audience of 3,124,509 people in Spain. 62.3% are female, 37.7% are male, average age 49.0. Top brand affinities: Hat, Rayo Vallecano, IBEX 35, Non-alcoholic beverage, Volunteering.
Top brand affinities include Hat, Rayo Vallecano, IBEX 35, with strongest over-indexing on Hat (4.51× the country average).
Demographically, the Roof audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Roof fan in Spain is more female, around 49.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Hat.
The key figures that characterise the Roof profile in Spain.
62.3% are female, 37.7% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 49.0 |
| Estimated audience size | 3,124,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 9% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 42% |
of the worldwide Roof audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
The strongest cross-interests of the Roof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 5.57× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 5.06× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.93× | ||
| 04 | Hat | Fashion & Accessoires | 4.51× | ||
| 05 | Volunteering | Politics & Society | 3.54× | ||
| 06 | Refrigerator | Home & Garden | 3.37× | ||
| 07 | Preventive healthcare | Health | 2.81× | ||
| 08 | Genetics | Kids & Family | 2.71× | ||
| 09 | Nonprofit organization | Politics & Society | 2.49× | ||
| 10 | Travel website | Travel & Leisure | 2.24× | ||
| 11 | IBEX 35 | Business & Career | 2.18× | ||
| 12 | MSN | News | 2.17× | ||
| 13 | Julio Iglesias | Music & Radio | 2.03× | ||
| 14 | Caixabank | Business & Career | 1.99× | ||
| 15 | Take-out | Food & Beverages | 1.96× | ||
| 16 | Sevilla FC | Sports | 1.74× | ||
| 17 | Bankinter | Business & Career | 1.73× | ||
| 18 | Kitchen | Home & Garden | 1.69× | ||
| 19 | Home improvement | Home & Garden | 1.65× | ||
| 20 | Family | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.23× | |
| Quality Awareness | PREMIUM | 2.16× | |
| Patriotism | CONSERVATISM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Social Media Usage | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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