A data profile of the people who buy, follow and care about Roof in France — modelled from more than twelve digital signal sources. Roof has an estimated audience of 5,271,871 people in France.
Roof has an estimated audience of 5,271,871 people in France. 56.7% are female, 43.3% are male, average age 46.9. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (258.04× the country average).
Demographically, the Roof audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The typical Roof fan in France is more female, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Roof profile in France.
56.7% are female, 43.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 46.9 |
| Estimated audience size | 5,271,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Roof audience comes from France.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
The strongest cross-interests of the Roof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 258.04× | ||
| 02 | Selfridges | Shopping | 228.56× | ||
| 03 | Christmas Gift | Kids & Family | 35.70× | ||
| 04 | Christmas tree | Kids & Family | 27.80× | ||
| 05 | Kitchen garden | Home & Garden | 19.13× | ||
| 06 | Breast Cancer awareness | Health | 16.30× | ||
| 07 | Girl power | Politics & Society | 14.34× | ||
| 08 | Sustainable products | Politics & Society | 13.06× | ||
| 09 | Dentistry | Business & Career | 11.71× | ||
| 10 | Zoom lens | Technology & Electronics | 10.38× | ||
| 11 | Broadcasting of sports events | Movies & TV | 10.28× | ||
| 12 | Hormone | Health | 8.48× | ||
| 13 | Improvisation | Music & Radio | 5.91× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 5.46× | ||
| 15 | Hat | Fashion & Accessoires | 4.67× | ||
| 16 | Tinder | Internet & Social Media | 4.29× | ||
| 17 | Permanent residency | Business & Career | 4.25× | ||
| 18 | Plumbing | Home & Garden | 3.67× | ||
| 19 | Kitchenware | Home & Garden | 3.40× | ||
| 20 | Midi Libre | News | 2.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.04× | |
| Mindfulness | BALANCE | 3.18× | |
| Individualism | JOY | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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