A data profile of the people who buy, follow and care about Roof in Portugal — modelled from more than twelve digital signal sources. Roof has an estimated audience of 1,874,284 people in Portugal.
The average Roof fan in Portugal is 48.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, WhatsApp, Ryanair, with strongest over-indexing on OLX (1.86× the country average).
Demographically, the Roof audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Roof fan in Portugal is more female, around 48.1 years old, with strong Community Orientation tendencies and a notable affinity for OLX.
The key figures that characterise the Roof profile in Portugal.
59.9% are female, 40.1% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 48.1 |
| Estimated audience size | 1,874,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 38% |
of the worldwide Roof audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
Where the Roof audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Évora District | ~50K | 1.42× | |
| 02 | Lisbon District | ~700K | 1.20× | |
| 03 | Bragança District | ~20K | 1.04× | |
| 04 | Portalegre District | ~20K | 1.04× | |
| 05 | Guarda District | ~20K | 1.03× | |
| 06 | Beja District | ~30K | 1.02× | |
| 07 | Faro District | ~100K | 1.00× | |
| 08 | Vila Real District | ~30K | 1.00× | |
| 09 | Castelo Branco District | ~40K | 0.98× | |
| 10 | Azores | ~50K | 0.97× | |
| 11 | Viana do Castelo District | ~50K | 0.97× | |
| 12 | Viseu District | ~60K | 0.96× | |
| 13 | Madeira | ~50K | 0.96× | |
| 14 | Leiria District | ~100K | 0.95× | |
| 15 | Setúbal District | ~200K | 0.94× | |
| 16 | Coimbra District | ~90K | 0.94× | |
| 17 | Aveiro District | ~100K | 0.93× | |
| 18 | Braga District | ~200K | 0.91× | |
| 19 | Porto District | ~400K | 0.87× | |
| 20 | Santarém District | ~80K | 0.87× |
The strongest cross-interests of the Roof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.94× | ||
| 02 | Microwave oven | Home & Garden | 2.20× | ||
| 03 | Rail transport | Travel & Leisure | 1.93× | ||
| 04 | OLX | Shopping | 1.86× | ||
| 05 | Real property | Home & Garden | 1.80× | ||
| 06 | EDreams | Travel & Leisure | 1.73× | ||
| 07 | Black Friday (shopping) | Shopping | 1.65× | ||
| 08 | Trivago | Travel & Leisure | 1.65× | ||
| 09 | Grocery store | Food & Beverages | 1.65× | ||
| 10 | Primark | Shopping | 1.64× | ||
| 11 | Internet & Social Media | 1.60× | |||
| 12 | Romance novels | Literature | 1.59× | ||
| 13 | Costume jewelry | Fashion & Accessoires | 1.59× | ||
| 14 | EasyJet | Travel & Leisure | 1.58× | ||
| 15 | Charity and causes | Business & Career | 1.56× | ||
| 16 | FlixBus | Cars & Mobility | 1.54× | ||
| 17 | Dogs | Pets & Animals | 1.53× | ||
| 18 | Musical theatre | Movies & TV | 1.52× | ||
| 19 | Ryanair | Travel & Leisure | 1.51× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Tradition | CONSERVATISM | 1.46× | |
| Indulgence | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Mindfulness | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Roof has an estimated audience of 1,874,284 people in Portugal, concentrated in Lisbon District and Porto District.
59.9% of Roof fans are female, 40.1% are male, with an average age of 48.1 years.
Roof fans show strongest brand affinity for OLX (1.86×), WhatsApp (1.6×), and Ryanair (1.51×) over the country average.
Roof fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Roof itself, the audience over-indexes on WhatsApp (1.6×), Ryanair (1.51×), FlixBus (1.54×), and Real property (1.8×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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