A data profile of the people who buy, follow and care about Roof in Belgium — modelled from more than twelve digital signal sources. Roof has an estimated audience of 1,362,324 people in Belgium.
Roof has an estimated audience of 1,362,324 people in Belgium. 53.9% are female, 46.1% are male, average age 46.9. Top brand affinities: Hat, Plumbing, Luxembourg, Renovation, Renewable energy.
Top brand affinities include Hat, Plumbing, Luxembourg, with strongest over-indexing on Hat (3.19× the country average).
Demographically, the Roof audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Roof fan in Belgium is balanced, around 46.9 years old, with strong Individualism tendencies and a notable affinity for Hat.
The key figures that characterise the Roof profile in Belgium.
53.9% are female, 46.1% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 46.9 |
| Estimated audience size | 1,362,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Roof audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
The strongest cross-interests of the Roof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stihl | Home & Garden | 3.95× | ||
| 02 | Hat | Fashion & Accessoires | 3.19× | ||
| 03 | Microwave oven | Home & Garden | 2.86× | ||
| 04 | Plumbing | Home & Garden | 2.65× | ||
| 05 | Sustainable energy | Home & Garden | 2.31× | ||
| 06 | Renewable energy | Business & Career | 2.23× | ||
| 07 | Innovation | Business & Career | 2.06× | ||
| 08 | Efficient energy use | Technology & Electronics | 2.06× | ||
| 09 | Solar energy | Home & Garden | 2.04× | ||
| 10 | Vacation rental | Travel & Leisure | 1.99× | ||
| 11 | Garden furniture | Home & Garden | 1.83× | ||
| 12 | Lodging | Travel & Leisure | 1.82× | ||
| 13 | Starter home | Home & Garden | 1.79× | ||
| 14 | First-time buyer | Shopping | 1.76× | ||
| 15 | Renovation | Home & Garden | 1.71× | ||
| 16 | Home Appliances | Home & Garden | 1.63× | ||
| 17 | Luxembourg | Travel & Leisure | 1.55× | ||
| 18 | Real property | Home & Garden | 1.54× | ||
| 19 | Apartment | Business & Career | 1.53× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.65× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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