A data profile of the people who buy, follow and care about Balcony in Denmark — modelled from more than twelve digital signal sources. Balcony has an estimated audience of 714,572 people in Denmark.
Balcony has an estimated audience of 714,572 people in Denmark. 70.7% are female, 29.3% are male, average age 44.9. Top brand affinities: Terraced house, IKEA, Biltema, JYSK, Public transport.
Top brand affinities include Terraced house, IKEA, Biltema, with strongest over-indexing on Terraced house (3.03× the country average).
Demographically, the Balcony audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Balcony fan in Denmark is more female, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Terraced house.
The key figures that characterise the Balcony profile in Denmark.
70.7% are female, 29.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.9 |
| Estimated audience size | 714,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Balcony audience comes from Denmark.
| Country | Share |
|---|---|
| Germany | 11.8% |
| United States | 9.6% |
| Italy | 6.8% |
The strongest cross-interests of the Balcony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siemens | Home & Garden | 4.02× | ||
| 02 | Terraced house | Home & Garden | 3.03× | ||
| 03 | Dishwasher | Home & Garden | 2.73× | ||
| 04 | Public transport | Cars & Mobility | 2.67× | ||
| 05 | Garden furniture | Home & Garden | 2.41× | ||
| 06 | Sauna | Home & Garden | 2.32× | ||
| 07 | Zizzi | Food & Beverages | 2.25× | ||
| 08 | Greenhouse | Home & Garden | 2.24× | ||
| 09 | Auction | Shopping | 2.22× | ||
| 10 | First-time buyer | Shopping | 2.14× | ||
| 11 | Georg Jensen | Home & Garden | 2.13× | ||
| 12 | Weather | Home & Garden | 2.07× | ||
| 13 | Poster | Arts & Culture | 1.90× | ||
| 14 | JYSK | Home & Garden | 1.80× | ||
| 15 | Hobby | Home & Garden | 1.78× | ||
| 16 | Biltema | Business & Career | 1.63× | ||
| 17 | IKEA | Home & Garden | 1.57× | ||
| 18 | Flower | Home & Garden | 1.56× | ||
| 19 | Shopping malls | Shopping | 1.55× | ||
| 20 | Airbnb | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.58× | |
| Design Affinity | PREMIUM | 1.36× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Pet Ownership | JOY | 0.92× | |
| Tradition | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Balcony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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