A data profile of the people who buy, follow and care about Balcony in Finland — modelled from more than twelve digital signal sources. Balcony has an estimated audience of 671,551 people in Finland.
Balcony has an estimated audience of 671,551 people in Finland. 76.6% are female, 23.4% are male, average age 47.6. Top brand affinities: Terraced house, IKEA, Biltema, Helsinki, Stockmann.
Top brand affinities include Terraced house, IKEA, Biltema, with strongest over-indexing on Terraced house (3.35× the country average).
Demographically, the Balcony audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Balcony fan in Finland is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Terraced house.
The key figures that characterise the Balcony profile in Finland.
76.6% are female, 23.4% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 47.6 |
| Estimated audience size | 671,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Balcony audience comes from Finland.
| Country | Share |
|---|---|
| Germany | 11.8% |
| United States | 9.6% |
| Italy | 6.8% |
The strongest cross-interests of the Balcony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 4.36× | ||
| 02 | Terraced house | Home & Garden | 3.35× | ||
| 03 | Heat pump | Home & Garden | 2.84× | ||
| 04 | Garden furniture | Home & Garden | 2.75× | ||
| 05 | Single-family detached home | Home & Garden | 2.26× | ||
| 06 | First-time buyer | Shopping | 2.23× | ||
| 07 | Biltema | Business & Career | 1.89× | ||
| 08 | Mortgage loans | Business & Career | 1.86× | ||
| 09 | JYSK | Home & Garden | 1.84× | ||
| 10 | IKEA | Home & Garden | 1.75× | ||
| 11 | Helsinki | Travel & Leisure | 1.75× | ||
| 12 | Sauna | Home & Garden | 1.75× | ||
| 13 | Lunch | Food & Beverages | 1.75× | ||
| 14 | Renovation | Home & Garden | 1.66× | ||
| 15 | Flower | Home & Garden | 1.63× | ||
| 16 | Shopping malls | Shopping | 1.63× | ||
| 17 | Stockmann | Shopping | 1.58× | ||
| 18 | Intersport | Shopping | 1.58× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 20 | Airbnb | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.57× | |
| Quality Awareness | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Extroversion | THRILL | 0.88× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Balcony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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