A data profile of the people who buy, follow and care about Public transport in Switzerland — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 858,354 people in Switzerland.
The average Public transport fan in Switzerland is 43.6 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Coop, Tradus, Hornbach, with strongest over-indexing on Coop (1.66× the country average).
Demographically, the Public transport audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Public transport fan in Switzerland is balanced, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Coop.
The key figures that characterise the Public transport profile in Switzerland.
47.8% are female, 52.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 43.6 |
| Estimated audience size | 858,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Public transport audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
Where the Public transport audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~100K | 1.53× | |
| 02 | Uri | ~3K | 1.19× | |
| 03 | Canton of Glarus | ~4K | 1.18× | |
| 04 | Canton of Nidwalden | ~4K | 1.16× | |
| 05 | Canton of Obwalden | ~4K | 1.15× | |
| 06 | Appenzell Ausserrhoden | ~4K | 1.13× | |
| 07 | Canton of Zürich | ~200K | 1.09× | |
| 08 | Luzern | ~40K | 1.09× | |
| 09 | Appenzell Innerrhoden | ~1K | 1.08× | |
| 10 | Basel-Landschaft | ~20K | 1.06× | |
| 11 | Aargau | ~60K | 1.05× | |
| 12 | Schaffhausen | ~7K | 1.03× | |
| 13 | Solothurn | ~20K | 1.02× | |
| 14 | Canton of St. Gallen | ~40K | 1.00× | |
| 15 | Graubünden | ~20K | 0.99× | |
| 16 | Schwyz | ~10K | 0.99× | |
| 17 | Canton of Zug | ~10K | 0.99× | |
| 18 | Jura | ~6K | 0.98× | |
| 19 | Thurgau | ~20K | 0.97× | |
| 20 | Basel-City | ~30K | 0.96× | |
| 21 | Neuchatel | ~20K | 0.93× | |
| 22 | Fribourg | ~30K | 0.87× | |
| 23 | Valais | ~30K | 0.86× | |
| 24 | Canton of Geneva | ~50K | 0.84× | |
| 25 | Ticino | ~30K | 0.82× | |
| 26 | Vaud | ~60K | 0.77× |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tram | Cars & Mobility | 5.52× | ||
| 02 | Driver's license | Cars & Mobility | 4.23× | ||
| 03 | Rail transport | Travel & Leisure | 3.62× | ||
| 04 | Logistics | Business & Career | 2.68× | ||
| 05 | Deutsche Bahn | Cars & Mobility | 2.36× | ||
| 06 | Hornbach | Shopping | 2.26× | ||
| 07 | Transport | Cars & Mobility | 2.24× | ||
| 08 | Refrigerator | Home & Garden | 2.14× | ||
| 09 | Swiss Alps | Travel & Leisure | 2.13× | ||
| 10 | Denner (supermarkets) | Shopping | 2.03× | ||
| 11 | Müller (company) | Food & Beverages | 1.94× | ||
| 12 | Wikipedia | Internet & Social Media | 1.82× | ||
| 13 | Customer service | Business & Career | 1.74× | ||
| 14 | Electricity | Home & Garden | 1.74× | ||
| 15 | Bauhaus | Shopping | 1.73× | ||
| 16 | UBS | Business & Career | 1.68× | ||
| 17 | 20 minutes (Switzerland) | News | 1.68× | ||
| 18 | Coop | Food & Beverages | 1.66× | ||
| 19 | Tradus | Business & Career | 1.59× | ||
| 20 | Groupe Mutuel | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.41× | |
| Travelling | THRILL | 1.19× | |
| Sustainability | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Healthy Lifestyle | BALANCE | 1.08× | |
| Social Media Usage | JOY | 1.14× |
Public transport has an estimated audience of 858,354 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
47.8% of Public transport fans are female, 52.2% are male, with an average age of 43.6 years.
Public transport fans show strongest brand affinity for Coop (1.66×), Tradus (1.59×), and Hornbach (2.26×) over the country average.
Public transport fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Public transport itself, the audience over-indexes on Tradus (1.59×), Hornbach (2.26×), Transport (2.24×), and UBS (1.68×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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