A data profile of the people who buy, follow and care about Denner (supermarkets) in Switzerland — modelled from more than twelve digital signal sources. Denner (supermarkets) has an estimated audience of 2,243,236 people in Switzerland.
Denner (supermarkets) has an estimated audience of 2,243,236 people in Switzerland. 56.1% are female, 43.9% are male, average age 41.2. Top brand affinities: IKEA, McDonald's, Furniture, Shopping malls, Supermarket.
Top brand affinities include IKEA, McDonald's, Furniture, with strongest over-indexing on IKEA (2.56× the country average).
Demographically, the Denner (supermarkets) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Denner (supermarkets) fan in Switzerland is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Denner (supermarkets) profile in Switzerland.
56.1% are female, 43.9% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 41.2 |
| Estimated audience size | 2,243,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 21% | |
| 30-39 | 28% | |
| 40-49 | 26% | |
| 50+ | 17% |
The strongest cross-interests of the Denner (supermarkets) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip balm | Beauty & Wellness | 3.38× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.04× | ||
| 03 | IKEA | Home & Garden | 2.56× | ||
| 04 | McDonald's | Food & Beverages | 2.52× | ||
| 05 | Vehicle insurance | Cars & Mobility | 2.47× | ||
| 06 | FlixBus | Cars & Mobility | 2.07× | ||
| 07 | Renault | Cars & Mobility | 2.04× | ||
| 08 | Public transport | Cars & Mobility | 2.03× | ||
| 09 | Pharmacy | Business & Career | 2.00× | ||
| 10 | Škoda Auto | Cars & Mobility | 1.98× | ||
| 11 | Hardware store | Home & Garden | 1.97× | ||
| 12 | Solar energy | Home & Garden | 1.95× | ||
| 13 | Shopping malls | Shopping | 1.86× | ||
| 14 | Supermarket | Shopping | 1.86× | ||
| 15 | Soft drinks | Food & Beverages | 1.80× | ||
| 16 | Nespresso | Food & Beverages | 1.64× | ||
| 17 | Samsung | Technology & Electronics | 1.61× | ||
| 18 | Furniture | Home & Garden | 1.60× | ||
| 19 | Starbucks | Food & Beverages | 1.57× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.13× | |
| Community Orientation | OPEN | 1.55× | |
| Quality Awareness | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.56× | |
| Luxury Orientation | PREMIUM | 0.57× | |
| Mindfulness | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Denner (supermarkets). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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