Rascasse Audience Intelligence

Jumbo (supermarket) Target Market in Switzerland

A data profile of the people who buy, follow and care about Jumbo (supermarket) in Switzerland — modelled from more than twelve digital signal sources. Jumbo (supermarket) has an estimated audience of 2,471,826 people in Switzerland.

#4among Supermarket in Switzerland
#22among Brand in Switzerland
#12in Shopping

The average Jumbo (supermarket) fan in Switzerland is 37.8 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Jumbo (supermarket) profile in Switzerland.

Audience size
2.5M
in Switzerland
Gender
45.7%♀
54.3% male
Age
37.8
average years
Country rank
#120
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jumbo (supermarket)

45.7% are female, 54.3% are male, average age 37.8.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Jumbo (supermarket) audience in Switzerland
MetricValue
Female45.7%
Male54.3%
Average age37.8
Estimated audience size2,471,826
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Jumbo (supermarket) audience in Switzerland
Age bracketShare%
16-1931%
20-2914%
30-3913%
40-4919%
50+23%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Jumbo (supermarket) audience comes from Switzerland.

Worldwide audience distribution share by country for Jumbo (supermarket)
CountryShare
Netherlands34.7%
Argentina15.4%
Switzerland9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jumbo (supermarket) audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Jumbo (supermarket) customers by region in Switzerland
#RegionReachAffinity×
01Aargau~300K1.68×
02Canton of Bern~400K1.44×
03Solothurn~90K1.43×
04Vaud~300K1.33×
05Valais~100K1.33×
06Thurgau~90K1.33×
07Fribourg~100K1.32×
08Canton of Zürich~500K1.29×
09Luzern~100K1.27×
10Basel-Landschaft~70K1.27×
11Canton of St. Gallen~100K1.16×
12Neuchatel~60K1.10×
13Schwyz~40K0.99×
14Graubünden~50K0.92×
15Ticino~90K0.90×
16Basel-City~80K0.87×
17Canton of Zug~20K0.80×
18Canton of Glarus~7K0.79×
19Jura~10K0.76×
20Canton of Nidwalden~7K0.76×
21Canton of Geneva~100K0.72×
22Schaffhausen~10K0.65×
23Uri~5K0.64×
24Canton of Obwalden~6K0.60×
25Appenzell Ausserrhoden~5K0.48×
26Appenzell Innerrhoden<1K0.29×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Jumbo (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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