Rascasse Audience Intelligence

Jumbo (supermarket) Target Market in United States

A data profile of the people who buy, follow and care about Jumbo (supermarket) in United States — modelled from more than twelve digital signal sources. Jumbo (supermarket) has an estimated audience of 375,233 people in United States.

#71among Supermarket in United States#4454among Brand in United States#596in Shopping

The average Jumbo (supermarket) fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Peñarol, Supercut, Sharon Jones & The Dap-Kings, with strongest over-indexing on Peñarol (1815.29× the country average).

Demographically, the Jumbo (supermarket) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jumbo (supermarket) fan in United States is more female, around 35.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Peñarol.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jumbo (supermarket) profile in United States.

Audience size
375K
in United States
Gender
61.6%♀
38.4% male
Age
35.4
average years
Country rank
#43031
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jumbo (supermarket)

61.6% are female, 38.4% are male, average age 35.4.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Jumbo (supermarket) audience in United States
MetricValue
Female61.6%
Male38.4%
Average age35.4
Estimated audience size375,233
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Jumbo (supermarket) audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3926%
40-4920%
50+9%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Jumbo (supermarket) audience comes from United States.

Worldwide audience distribution share by country for Jumbo (supermarket)
CountryShare
Netherlands34.8%
Argentina15.4%
Switzerland9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jumbo (supermarket) audience in United States is strongest.

Fig. 05

Top regions by affinity

Jumbo (supermarket) customers by region in United States
#RegionReachAffinity×
01Idaho~7K3.92×
02Oklahoma~10K3.23×
03Washington, District of Columbia~2K2.27×
04Alabama~10K2.22×
05New York~40K1.96×
06Wisconsin~9K1.72×
07Kansas~5K1.68×
08Oregon~6K1.57×
09Maryland~9K1.42×
10Arizona~10K1.30×
11Florida~30K1.17×
12California~40K1.11×
13New Jersey~10K1.08×
14Louisiana~5K1.08×
15Pennsylvania~10K1.07×
16Wyoming<1K1.05×
17Massachusetts~7K0.99×
18Connecticut~3K0.90×
19Virginia~8K0.88×
20Ohio~10K0.87×
21Georgia~9K0.83×
22Utah~3K0.81×
23Texas~20K0.80×
24Hawaii~1K0.80×
25Rhode Island<1K0.80×
26Washington~6K0.77×
27Kentucky~3K0.75×
28Delaware<1K0.75×
29Alaska<1K0.75×
30Nevada~2K0.72×
31Mississippi~2K0.71×
32New Mexico~1K0.71×
33South Dakota<1K0.71×
34Illinois~8K0.70×
35Tennessee~5K0.70×
36West Virginia~1K0.70×
37Indiana~5K0.69×
38North Dakota<1K0.69×
39North Carolina~7K0.67×
40Colorado~4K0.67×
41Iowa~2K0.66×
42Missouri~4K0.65×
43New Hampshire<1K0.65×
44Maine<1K0.65×
45Arkansas~2K0.64×
46Montana<1K0.64×
47Nebraska~1K0.63×
48South Carolina~3K0.62×
49Michigan~6K0.61×
50Minnesota~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Jumbo (supermarket), United States
0.61×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jumbo (supermarket) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jumbo (supermarket) audience
#·InterestCategoryAffinity×
01PeñarolSports1815.29×
02Sharon Jones & The Dap-KingsMusic & Radio720.93×
03VakantieVeilingenTravel & Leisure714.45×
04FrangoFood & Beverages386.27×
05Billa (supermarket)Shopping156.46×
06KauflandShopping150.01×
07Charlie St. Cloud (film)Movies & TV117.19×
08The Change-UpMovies & TV107.83×
09Weekend tripsTravel & Leisure87.37×
10Royal JordanianTravel & Leisure86.62×
11Damon AlbarnMusic & Radio58.26×
12SupercutBeauty & Wellness50.94×
13YandexTechnology & Electronics47.86×
14Raising HopeMovies & TV47.33×
15ZebraMusic & Radio35.05×
16Almost FamousMovies & TV30.95×
17Therapy?Music & Radio20.00×
18AlexandriaTravel & Leisure20.00×
19AthleteMusic & Radio13.16×
20PowerballGames5.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jumbo (supermarket) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jumbo (supermarket) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.49×
SustainabilityBALANCE1.88×
Risk AppetiteTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jumbo (supermarket) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Community OrientationOPEN0.75×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jumbo (supermarket)'s target market in United States?

Jumbo (supermarket)'s target market in United States covers an estimated 375,233 people, concentrated in California and New York.

02

What is the gender split and age of Jumbo (supermarket) customers?

61.6% of the Jumbo (supermarket) audience are female, 38.4% are male, with an average age of 35.4 years.

03

Which brands do Jumbo (supermarket) fans like most?

Jumbo (supermarket) fans show strongest brand affinity for Peñarol (1815.29×), Supercut (50.94×), and Sharon Jones & The Dap-Kings (720.93×) over the country average.

04

Where do Jumbo (supermarket) fans live in United States?

Jumbo (supermarket) fans in United States are most concentrated in California (reach ~40K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jumbo (supermarket) fans also like?

Beyond Jumbo (supermarket) itself, the audience over-indexes on Supercut (50.94×), Sharon Jones & The Dap-Kings (720.93×), Frango (386.27×), and Zebra (35.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Jumbo (supermarket) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jumbo (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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