Jumbo (supermarket) Audience in United States

Jumbo (supermarket) logo

Jumbo (supermarket) has an estimated audience of 359,599 people in United States. 61.6% are female, 38.4% are male, average age 35.4. Top regions: California, New York, Florida. Top brand affinities: Peñarol, Supercut, Sharon Jones & The Dap-Kings, Frango, Zebra.

The average Jumbo (supermarket) fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Peñarol, Supercut, Sharon Jones & The Dap-Kings, with strongest over-indexing on Peñarol (1815.29× the country average). Demographically, the Jumbo (supermarket) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Jumbo (supermarket) fans

Demographic split for Jumbo (supermarket) audience in United States
MetricValue
Female61.6%
Male38.4%
Average age35.4
Estimated audience size359,599

Audience persona

The typical Jumbo (supermarket) fan in United States is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Peñarol.

Top regions in United States

Top regions ranked by reach for Jumbo (supermarket) in United States
RegionReachAffinity
California43,6321.1×
New York41,5322.07×
Florida29,2411.2×
Texas26,4380.86×
Oklahoma13,8233.46×
Pennsylvania13,7741.14×
Alabama11,5672.3×
New Jersey10,0491.1×
Arizona9,7681.33×
Wisconsin9,6451.78×
Ohio9,3760.85×
Georgia9,3680.85×
Maryland9,3301.51×
Virginia8,5970.98×
Illinois8,4240.7×
Idaho7,4614.14×
Massachusetts7,4261.05×
Oregon7,0441.71×
North Carolina7,0150.65×
Michigan5,7120.61×
Washington5,6520.78×
Kansas4,8571.71×
Tennessee4,7600.66×
Louisiana4,1530.9×
Indiana4,1140.63×
Colorado3,7410.66×
Missouri3,5560.61×
Connecticut3,1420.87×
Minnesota3,0570.59×
Kentucky2,9550.66×
South Carolina2,8730.53×
Washington, District of Columbia2,7552.55×
Utah2,6100.81×
Nevada2,3810.68×
Mississippi1,7780.6×
Iowa1,7190.58×
Arkansas1,5990.54×
Hawaii1,2340.8×
New Mexico1,1560.64×
Nebraska9830.54×
West Virginia9160.55×
Rhode Island7900.69×
New Hampshire6540.46×
Delaware6400.64×
Maine5700.44×
Alaska4190.54×
Montana4040.4×
North Dakota3290.45×
South Dakota3270.39×
Vermont2490.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jumbo (supermarket) audience
BrandAffinityCategory
Peñarol1815.29×Sports
Supercut50.94×Beauty & Wellness
Sharon Jones & The Dap-Kings720.93×Music & Radio
Frango386.27×Food & Beverages
Zebra35.05×Music & Radio
Billa (supermarket)156.46×Shopping
The Change-Up107.83×Movies & TV
Weekend trips87.37×Travel & Leisure
Damon Albarn58.26×Music & Radio
Yandex47.86×Technology & Electronics
Kaufland150.01×Shopping
Charlie St. Cloud (film)117.19×Movies & TV
Athlete13.16×Music & Radio
Almost Famous30.95×Movies & TV
Raising Hope47.33×Movies & TV
Royal Jordanian86.62×Travel & Leisure
Therapy?20×Music & Radio
Alexandria20×Travel & Leisure
Powerball5.71×Games
VakantieVeilingen714.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jumbo (supermarket) audience
TraitClusterScore
Luxury OrientationPREMIUM1.39
Design AffinityPREMIUM1.36
Quality AwarenessPREMIUM1.35
TravellingTHRILL1.32
LGBTQ+ IdentityOPEN1.28
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Jumbo (supermarket)
CountryShare
Netherlands36.1%
Argentina14.0%
Switzerland10.1%

See Jumbo (supermarket) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Jumbo (supermarket) have in United States?

Jumbo (supermarket) has an estimated audience of 359,599 people in United States, concentrated in California and New York.

What is the gender split and age of Jumbo (supermarket) fans?

61.6% of Jumbo (supermarket) fans are female, 38.4% are male, with an average age of 35.4 years.

Which brands do Jumbo (supermarket) fans like most?

Jumbo (supermarket) fans show strongest brand affinity for Peñarol (1815.29×), Supercut (50.94×), and Sharon Jones & The Dap-Kings (720.93×) over the country average.

Where do Jumbo (supermarket) fans live in United States?

Jumbo (supermarket) fans in United States are most concentrated in California (reach 43,632), New York (reach 41,532), and Florida (reach 29,241). These three regions account for the largest share of the active audience.

What other brands do Jumbo (supermarket) fans also like?

Beyond Jumbo (supermarket) itself, the audience over-indexes on Supercut (50.94×), Sharon Jones & The Dap-Kings (720.93×), Frango (386.27×), and Zebra (35.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jumbo (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.