The Change-Up Audience in United States
The Change-Up has an estimated audience of 371,174 people in United States. 39.9% are female, 60.1% are male, average age 36.0. Top brand affinities: FAO Schwarz, Nyan Cat, Jumbo (supermarket), Owen Wilson, Legally Blonde.
Top brand affinities include FAO Schwarz, Nyan Cat, Jumbo (supermarket), with strongest over-indexing on FAO Schwarz (286.14× the country average). Demographically, the The Change-Up audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of The Change-Up fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 36.0 |
| Estimated audience size | 371,174 |
Audience persona
The typical The Change-Up fan in United States is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FAO Schwarz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FAO Schwarz | 286.14× | Shopping |
| Nyan Cat | 237.75× | Internet & Social Media |
| Jumbo (supermarket) | 168.51× | Shopping |
| Owen Wilson | 20× | Movies & TV |
| Legally Blonde | 22.2× | Movies & TV |
| Autism Awareness | 11.73× | Health |
| Google Maps | 4.89× | Internet & Social Media |
| Diabetes mellitus awareness | 7.81× | Health |
| Austin Powers (film series) | 20× | Movies & TV |
| Planet Fitness | 4.21× | Sports |
| Microblogging | 7.91× | Technology & Electronics |
| Clueless (film) | 14.74× | Movies & TV |
| Paula Abdul | 22.32× | Music & Radio |
| Jumanji | 15.4× | Movies & TV |
| New Orleans Pelicans | 8.85× | Sports |
| XPO Logistics | 20× | Business & Career |
| Fox Sports | 6.72× | Movies & TV |
| Phoenix Suns | 6.57× | Sports |
| Los Angeles Lakers | 4.03× | Sports |
| Scooby-Doo | 4.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.38 |
| Convenience Orientation | PREMIUM | 1.22 |
| Risk Appetite | THRILL | 1.12 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.6% |
| Italy | 11.9% |
| United Kingdom | 9.2% |
See The Change-Up audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Change-Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.