Rascasse Audience Intelligence

The Change-Up Audience in United States

A data profile of the people who buy, follow and care about The Change-Up in United States — modelled from more than twelve digital signal sources. The Change-Up has an estimated audience of 385,512 people in United States.

#139among Comedy in United States#3770among Movie / TV Show / Series in United States#7785in Movies & TV

The average The Change-Up fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FAO Schwarz, Jumbo (supermarket), Nyan Cat, with strongest over-indexing on FAO Schwarz (344.22× the country average).

Demographically, the The Change-Up audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Change-Up fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for FAO Schwarz.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Change-Up profile in United States.

Audience size
386K
in United States
Gender
39.9%♀
60.1% male
Age
36.0
average years
Country rank
#42427
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Change-Up viewers

39.9% are female, 60.1% are male, average age 36.0.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for The Change-Up audience in United States
MetricValue
Female39.9%
Male60.1%
Average age36.0
Estimated audience size385,512
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the The Change-Up audience in United States
Age bracketShare%
16-1934%
20-2917%
30-3913%
40-4918%
50+18%
Fig. 04

Worldwide distribution

38.0%

of the worldwide The Change-Up audience comes from United States.

Worldwide audience distribution share by country for The Change-Up
CountryShare
United States38.0%
Italy12.9%
United Kingdom10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Change-Up audience in United States is strongest.

Fig. 05

Top regions by affinity

The Change-Up fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~2K1.27×
02Montana~1K1.27×
03North Dakota<1K1.19×
04Utah~4K1.15×
05South Dakota<1K1.15×
06Oklahoma~5K1.14×
07Iowa~3K1.13×
08Kansas~3K1.13×
09Nebraska~2K1.13×
10Alaska<1K1.10×
11Missouri~6K1.08×
12Wisconsin~6K1.06×
13Colorado~6K1.05×
14Arkansas~3K1.05×
15Indiana~7K1.04×
16Kentucky~5K1.04×
17New Mexico~2K1.04×
18Michigan~10K1.03×
19Minnesota~5K1.03×
20West Virginia~2K1.02×
21Texas~30K1.01×
22Arizona~8K1.01×
23Ohio~10K1.00×
24Oregon~4K1.00×
25New Hampshire~1K0.99×
26Tennessee~7K0.98×
27Illinois~10K0.97×
28Mississippi~3K0.97×
29Alabama~5K0.96×
30Connecticut~4K0.95×
31Nevada~3K0.95×
32Maine~1K0.95×
33Pennsylvania~10K0.94×
34Louisiana~5K0.94×
35South Carolina~5K0.93×
36Rhode Island~1K0.93×
37Vermont<1K0.93×
38Washington~7K0.92×
39Hawaii~1K0.92×
40California~40K0.90×
41Delaware<1K0.90×
42Georgia~10K0.89×
43North Carolina~10K0.89×
44Massachusetts~6K0.87×
45Florida~20K0.85×
46New Jersey~8K0.85×
47Virginia~8K0.85×
48New York~20K0.84×
49Maryland~5K0.79×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — The Change-Up, United States
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Change-Up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Change-Up audience
#·InterestCategoryAffinity×
01FAO SchwarzShopping344.22×
02Nyan CatInternet & Social Media128.08×
03Jumbo (supermarket)Shopping107.83×
04JumanjiMovies & TV29.28×
05Paula AbdulMusic & Radio26.97×
06XPO LogisticsBusiness & Career20.00×
07ShopkinsKids & Family20.00×
08Hot FuzzMovies & TV20.00×
09Legally BlondeMovies & TV16.86×
10Austin Powers (film series)Movies & TV15.72×
11Rami MalekMovies & TV12.66×
12Clueless (film)Movies & TV11.86×
13WEBstaurantStoreBusiness & Career10.35×
14Party CityKids & Family9.68×
15Fox SportsMovies & TV5.71×
16Adam SandlerMovies & TV4.81×
17Internet celebrityInternet & Social Media4.18×
18Discount TireShopping4.01×
19Planet FitnessSports2.90×
20Burger KingFood & Beverages2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Change-Up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Change-Up audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Convenience OrientationPREMIUM1.37×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Change-Up audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
DIY MentalityTHRILL0.61×
Pet OwnershipJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Change-Up have in United States?

The Change-Up has an estimated audience of 385,512 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Change-Up viewers?

39.9% of The Change-Up fans are female, 60.1% are male, with an average age of 36.0 years.

03

Which brands do The Change-Up fans like most?

The Change-Up fans show strongest brand affinity for FAO Schwarz (344.22×), Jumbo (supermarket) (107.83×), and Nyan Cat (128.08×) over the country average.

04

Where do The Change-Up fans live in United States?

The Change-Up fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Change-Up fans also like?

Beyond The Change-Up itself, the audience over-indexes on Jumbo (supermarket) (107.83×), Nyan Cat (128.08×), Jumanji (29.28×), and Paula Abdul (26.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See The Change-Up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Change-Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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