The Change-Up Audience in United States
The Change-Up has an estimated audience of 371,174 people in United States. 39.9% are female, 60.1% are male, average age 36.0. Top brand affinities: MK, Graham Greene, Vocal harmony, Urban horticulture, Combat sport.
Top brand affinities include MK, Graham Greene, Vocal harmony, with strongest over-indexing on MK (6.53× the country average). Demographically, the The Change-Up audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of The Change-Up fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 36.0 |
| Estimated audience size | 371,174 |
Audience persona
The typical The Change-Up fan in United States is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MK.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 6.53× | Music & Radio |
| Graham Greene | 8.85× | Literature |
| Vocal harmony | 5.41× | Music & Radio |
| Urban horticulture | 4.24× | Home & Garden |
| Combat sport | 1.86× | Sports |
| Google Photos | 2.84× | Technology & Electronics |
| Join Me | 47.3× | Technology & Electronics |
| İsmail Türüt | 286.14× | Music & Radio |
| Huánuco | 11.24× | Travel & Leisure |
| Historic site | 3.73× | Arts & Culture |
| Hocus Pocus | 4.18× | Movies & TV |
| Litter box | 1.77× | Pets & Animals |
| Chili con carne | 6.44× | Food & Beverages |
| Sussex County, New Jersey | 7.04× | Travel & Leisure |
| Racing | 1.85× | Cars & Mobility |
| Mortgage insurance | 3.12× | Business & Career |
| edureka | 25.15× | Business & Career |
| Magazine (band) | 4.4× | Music & Radio |
| Arnold Palmer | 4.12× | Sports |
| UK garage | 3.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.38 |
| Convenience Orientation | PREMIUM | 1.22 |
| Risk Appetite | THRILL | 1.12 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.6% |
| Italy | 11.9% |
| United Kingdom | 9.2% |
See The Change-Up audiences in other countries
More Comedy audiences in United States
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- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Change-Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.