A data profile of the people who buy, follow and care about Alexandria in United States — modelled from more than twelve digital signal sources. Alexandria has an estimated audience of 4,429,413 people in United States.
The average Alexandria fan in United States is 41.6 years old, more female, and lives primarily in Virginia.
The audience is concentrated in Virginia, Maryland, California.
Top brand affinities include FIFA World Cup, Etihad Airways, Indeed.com, with strongest over-indexing on FIFA World Cup (2.57× the country average).
Demographically, the Alexandria audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Alexandria fan in United States is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Alexandria profile in United States.
55.8% are female, 44.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 41.6 |
| Estimated audience size | 4,429,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Alexandria audience comes from United States.
| Country | Share |
|---|---|
| Egypt | 24.9% |
| United States | 24.0% |
| Saudi Arabia | 8.9% |
Where the Alexandria audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~100K | 10.34× | |
| 02 | Virginia | ~700K | 6.08× | |
| 03 | Maryland | ~300K | 4.07× | |
| 04 | Louisiana | ~200K | 2.87× | |
| 05 | Minnesota | ~200K | 2.57× | |
| 06 | South Dakota | ~10K | 1.38× | |
| 07 | North Dakota | ~10K | 1.32× | |
| 08 | Indiana | ~80K | 1.03× | |
| 09 | Kentucky | ~60K | 1.02× | |
| 10 | New Hampshire | ~20K | 0.94× | |
| 11 | Ohio | ~100K | 0.87× | |
| 12 | Rhode Island | ~10K | 0.85× | |
| 13 | Alabama | ~50K | 0.84× | |
| 14 | Massachusetts | ~70K | 0.77× | |
| 15 | Delaware | ~8K | 0.67× | |
| 16 | Alaska | ~6K | 0.67× | |
| 17 | West Virginia | ~10K | 0.66× | |
| 18 | Pennsylvania | ~90K | 0.64× | |
| 19 | New York | ~200K | 0.63× | |
| 20 | New Jersey | ~70K | 0.63× | |
| 21 | Washington | ~50K | 0.59× | |
| 22 | Tennessee | ~50K | 0.58× | |
| 23 | North Carolina | ~80K | 0.57× | |
| 24 | Vermont | ~4K | 0.57× | |
| 25 | Arizona | ~50K | 0.56× | |
| 26 | Connecticut | ~30K | 0.56× | |
| 27 | Mississippi | ~20K | 0.56× | |
| 28 | Maine | ~9K | 0.54× | |
| 29 | Texas | ~200K | 0.53× | |
| 30 | Montana | ~6K | 0.52× | |
| 31 | California | ~200K | 0.51× | |
| 32 | Florida | ~200K | 0.51× | |
| 33 | Georgia | ~70K | 0.51× | |
| 34 | Oregon | ~30K | 0.51× | |
| 35 | Nebraska | ~10K | 0.51× | |
| 36 | Illinois | ~70K | 0.50× | |
| 37 | Arkansas | ~20K | 0.50× | |
| 38 | Colorado | ~30K | 0.49× | |
| 39 | Iowa | ~20K | 0.49× | |
| 40 | South Carolina | ~30K | 0.48× | |
| 41 | Oklahoma | ~20K | 0.48× | |
| 42 | Utah | ~20K | 0.47× | |
| 43 | Kansas | ~20K | 0.47× | |
| 44 | Wisconsin | ~30K | 0.46× | |
| 45 | New Mexico | ~10K | 0.46× | |
| 46 | Michigan | ~50K | 0.45× | |
| 47 | Missouri | ~30K | 0.45× | |
| 48 | Idaho | ~10K | 0.44× | |
| 49 | Hawaii | ~8K | 0.44× | |
| 50 | Nevada | ~20K | 0.42× |
The strongest cross-interests of the Alexandria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EgyptAir | Travel & Leisure | 37.71× | ||
| 02 | Etihad Airways | Travel & Leisure | 20.00× | ||
| 03 | Qatar Airways | Travel & Leisure | 7.58× | ||
| 04 | Bundesliga | Sports | 6.73× | ||
| 05 | Dubai | Travel & Leisure | 5.90× | ||
| 06 | UEFA Europa League | Sports | 5.18× | ||
| 07 | MSNBC | Movies & TV | 3.31× | ||
| 08 | Sustainable energy | Home & Garden | 2.97× | ||
| 09 | FedEx | Business & Career | 2.81× | ||
| 10 | Indeed.com | Business & Career | 2.78× | ||
| 11 | Renewable energy | Business & Career | 2.69× | ||
| 12 | Innovation | Business & Career | 2.64× | ||
| 13 | FIFA World Cup | Sports | 2.57× | ||
| 14 | American Express | Business & Career | 2.55× | ||
| 15 | T-Mobile | Technology & Electronics | 1.97× | ||
| 16 | Trader Joe's | Shopping | 1.85× | ||
| 17 | Burger King | Food & Beverages | 1.75× | ||
| 18 | Nonprofit organization | Politics & Society | 1.73× | ||
| 19 | CNN | Movies & TV | 1.65× | ||
| 20 | Planet Fitness | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Patriotism | CONSERVATISM | 1.40× | |
| Spirituality | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.76× | |
| DIY Mentality | THRILL | 0.86× |
Alexandria has an estimated audience of 4,429,413 people in United States, concentrated in Virginia and Maryland.
55.8% of Alexandria fans are female, 44.2% are male, with an average age of 41.6 years.
Alexandria fans show strongest brand affinity for FIFA World Cup (2.57×), Etihad Airways (20×), and Indeed.com (2.78×) over the country average.
Alexandria fans in United States are most concentrated in Virginia (reach ~700K), Maryland (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Alexandria itself, the audience over-indexes on Etihad Airways (20×), Indeed.com (2.78×), EgyptAir (37.71×), and FedEx (2.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Alexandria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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