Alexandria Audience in United States

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Alexandria has an estimated audience of 4,429,413 people in United States. 55.8% are female, 44.2% are male, average age 41.6. Top regions: Virginia, California, Texas. Top brand affinities: Kona Grill, Goop, Governor of Michigan, Staycation, Wok.

The average Alexandria fan in United States is 41.6 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Kona Grill, Goop, Governor of Michigan, with strongest over-indexing on Kona Grill (34.23× the country average). Demographically, the Alexandria audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Alexandria fans

Demographic split for Alexandria audience in United States
MetricValue
Female55.8%
Male44.2%
Average age41.6
Estimated audience size4,429,413

Audience persona

The typical Alexandria fan in United States is more female, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kona Grill.

Top regions in United States

Top regions ranked by reach for Alexandria in United States
RegionReachAffinity
Virginia553,7725.13×
California302,9990.62×
Texas249,1620.65×
Maryland235,2043.09×
New York188,6110.76×
Florida180,8720.6×
Louisiana159,3662.79×
Minnesota143,0252.25×
Ohio127,1690.93×
Pennsylvania108,1040.72×
Washington, District of Columbia98,8337.42×
North Carolina89,7660.67×
Illinois88,1430.6×
Georgia82,7500.61×
New Jersey81,7140.73×
Massachusetts79,5650.91×
Indiana68,2950.84×
Washington62,6360.7×
Michigan60,9410.53×
Arizona59,3430.66×
Alabama56,9600.92×
Tennessee55,7500.63×
Kentucky50,4670.91×
Colorado40,4750.58×
South Carolina36,6340.55×
Missouri36,2190.51×
Wisconsin35,0080.53×
Oregon29,8050.59×
Connecticut28,6180.64×
Oklahoma26,3750.54×
Mississippi22,0420.6×
Utah20,7520.52×
Nevada20,0500.47×
Arkansas19,9930.55×
Iowa19,1220.52×
Kansas18,0730.52×
New Hampshire14,6680.84×
West Virginia13,9540.68×
Rhode Island13,2510.94×
North Dakota13,1531.45×
Nebraska11,7690.53×
New Mexico10,6390.48×
South Dakota10,3411.01×
Idaho9,8440.44×
Maine8,9060.56×
Delaware8,5430.7×
Hawaii8,4500.44×
Alaska6,3640.67×
Montana6,1900.5×
Vermont4,0940.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alexandria audience
BrandAffinityCategory
Kona Grill34.23×Food & Beverages
Goop9.18×Internet & Social Media
Governor of Michigan11.99×Politics & Society
Staycation3.93×Home & Garden
Wok7.74×Food & Beverages
Grinch4.72×Movies & TV
Grace Slick10.09×Music & Radio
Fairy godmother7.72×Literature
headspace9.55×Health
Hibachi8.03×Food & Beverages
Hipster9.2×Politics & Society
Cherish (group)10.29×Music & Radio
Jeep Wagoneer5.3×Cars & Mobility
Vocal harmony4.02×Music & Radio
Google Home5.57×Technology & Electronics
El Paso County, Colorado10.93×Travel & Leisure
TV Fanatic8.92×Movies & TV
No Escape (1994 film)9.38×Movies & TV
Israel1.69×Travel & Leisure
Kikar HaShabbat13.06×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alexandria audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
Price SensitivityPREMIUM1.32
Community OrientationOPEN1.31
SustainabilityBALANCE1.29
Urban LifestyleOPEN1.24
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Alexandria
CountryShare
Egypt24.9%
United States24.0%
Saudi Arabia8.9%

See Alexandria audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Alexandria have in United States?

Alexandria has an estimated audience of 4,429,413 people in United States, concentrated in Virginia and California.

What is the gender split and age of Alexandria fans?

55.8% of Alexandria fans are female, 44.2% are male, with an average age of 41.6 years.

Which brands do Alexandria fans like most?

Alexandria fans show strongest brand affinity for Kona Grill (34.23×), Goop (9.18×), and Governor of Michigan (11.99×) over the country average.

Where do Alexandria fans live in United States?

Alexandria fans in United States are most concentrated in Virginia (reach 553,772), California (reach 302,999), and Texas (reach 249,162). These three regions account for the largest share of the active audience.

What other brands do Alexandria fans also like?

Beyond Alexandria itself, the audience over-indexes on Goop (9.18×), Governor of Michigan (11.99×), Staycation (3.93×), and Wok (7.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alexandria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.