Alexandria Audience in Germany
Alexandria has an estimated audience of 239,242 people in Germany. 44.9% are female, 55.1% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tifo, Humans (TV series), Lindy Hop, Pillow, Stradivarius.
The average Alexandria fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tifo, Humans (TV series), Lindy Hop, with strongest over-indexing on Tifo (20× the country average). Demographically, the Alexandria audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Alexandria fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 36.3 |
| Estimated audience size | 239,242 |
Audience persona
The typical Alexandria fan in Germany is more male, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Tifo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,285 | 1.09× |
| Bayern | 42,589 | 1.11× |
| Baden-Württemberg | 35,186 | 1.08× |
| Hessen | 22,177 | 1.22× |
| Niedersachsen | 21,730 | 0.94× |
| Berlin | 13,620 | 1.27× |
| Rheinland-Pfalz | 11,771 | 0.98× |
| Sachsen | 11,730 | 1× |
| Schleswig-Holstein | 7,819 | 0.91× |
| Brandenburg | 6,477 | 0.87× |
| Hamburg | 6,163 | 1.14× |
| Thüringen | 5,782 | 0.95× |
| Sachsen-Anhalt | 5,052 | 0.81× |
| Mecklenburg-Vorpommern | 3,724 | 0.82× |
| Saarland | 2,370 | 0.81× |
| Bremen | 2,057 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tifo | 20× | Sports |
| Humans (TV series) | 11.52× | Movies & TV |
| Lindy Hop | 17.05× | Music & Radio |
| Pillow | 1.99× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Eminönü | 19.38× | Travel & Leisure |
| Zakopane | 14.38× | Travel & Leisure |
| Home Delivery | 2.9× | Food & Beverages |
| Este, Veneto | 2.21× | Travel & Leisure |
| Fast Five | 4.1× | Movies & TV |
| Justice | 3.02× | Politics & Society |
| Natural rubber | 1.77× | Cars & Mobility |
| Jeep Wagoneer | 9.33× | Cars & Mobility |
| Call option | 6.99× | Business & Career |
| Volvo V60 | 3.09× | Cars & Mobility |
| Nationality | 1.88× | Politics & Society |
| Newborn screening | 5.24× | Health |
| Wok | 3.34× | Food & Beverages |
| Parma | 3.26× | Travel & Leisure |
| Penn & Teller | 4.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.72 |
| Quality Awareness | PREMIUM | 1.68 |
| Convenience Orientation | PREMIUM | 1.58 |
| Career Orientation | POWER | 1.53 |
| Early Adopter Mentality | POWER | 1.47 |
| Individualism | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Egypt | 24.9% |
| United States | 24.0% |
| Saudi Arabia | 8.9% |
See Alexandria audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Alexandria have in Germany?
Alexandria has an estimated audience of 239,242 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alexandria fans?
44.9% of Alexandria fans are female, 55.1% are male, with an average age of 36.3 years.
Which brands do Alexandria fans like most?
Alexandria fans show strongest brand affinity for Tifo (20×), Humans (TV series) (11.52×), and Lindy Hop (17.05×) over the country average.
Where do Alexandria fans live in Germany?
Alexandria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,285), Bayern (reach 42,589), and Baden-Württemberg (reach 35,186). These three regions account for the largest share of the active audience.
What other brands do Alexandria fans also like?
Beyond Alexandria itself, the audience over-indexes on Humans (TV series) (11.52×), Lindy Hop (17.05×), Pillow (1.99×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alexandria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.