Rascasse Audience Intelligence

Supercut Target Market in United States

A data profile of the people who buy, follow and care about Supercut in United States — modelled from more than twelve digital signal sources. Supercut has an estimated audience of 11,184,918 people in United States.

#326among Brand in United States#83in Beauty & Wellness

The average Supercut fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eraserhead, Descendants (2015 film), Jumbo (supermarket), with strongest over-indexing on Eraserhead (113.56× the country average).

Demographically, the Supercut audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supercut fan in United States is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Eraserhead.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supercut profile in United States.

Audience size
11.2M
in United States
Gender
63.6%♀
36.4% male
Age
36.0
average years
Country rank
#3210
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Supercut

63.6% are female, 36.4% are male, average age 36.0.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Supercut audience in United States
MetricValue
Female63.6%
Male36.4%
Average age36.0
Estimated audience size11,184,918
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Supercut audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Supercut audience comes from United States.

Worldwide audience distribution share by country for Supercut
CountryShare
United States95.7%
United Kingdom1.4%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supercut audience in United States is strongest.

Fig. 05

Top regions by affinity

Supercut customers by region in United States
#RegionReachAffinity×
01New Hampshire~200K3.51×
02Rhode Island~100K3.45×
03Hawaii~200K3.44×
04Massachusetts~600K2.87×
05Maine~100K2.60×
06Connecticut~200K2.02×
07Nevada~200K1.90×
08Vermont~40K1.90×
09California~2M1.66×
10Delaware~50K1.60×
11Pennsylvania~500K1.36×
12Oklahoma~200K1.34×
13New Jersey~300K1.20×
14New Mexico~70K1.20×
15Arizona~300K1.18×
16Texas~1M1.16×
17Nebraska~60K1.13×
18Oregon~100K1.03×
19Louisiana~100K0.99×
20Iowa~90K0.98×
21Idaho~50K0.97×
22Florida~700K0.93×
23New York~600K0.90×
24Michigan~200K0.84×
25Colorado~100K0.82×
26Washington~200K0.78×
27South Carolina~100K0.68×
28Arkansas~60K0.62×
29Ohio~200K0.61×
30Utah~60K0.59×
31Illinois~200K0.58×
32Tennessee~100K0.53×
33Wisconsin~80K0.49×
34Mississippi~40K0.49×
35West Virginia~20K0.48×
36Missouri~80K0.47×
37Alabama~70K0.45×
38Kentucky~60K0.42×
39North Carolina~100K0.38×
40South Dakota~10K0.38×
41Georgia~100K0.36×
42Kansas~30K0.36×
43Virginia~100K0.35×
44Indiana~60K0.32×
45Alaska~7K0.31×
46North Dakota~7K0.30×
47Washington, District of Columbia~8K0.23×
48Montana~7K0.22×
49Maryland~20K0.13×
50Minnesota~20K0.10×
Fig. 06

Affinity by region

Affinity by region — Supercut, United States
0.10×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supercut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supercut audience
#·InterestCategoryAffinity×
01EraserheadMovies & TV113.56×
02Jumbo (supermarket)Shopping50.94×
03Descendants (2015 film)Movies & TV43.75×
04BaguetteFood & Beverages13.36×
05WinCo FoodsFood & Beverages10.85×
06IcelandairTravel & Leisure10.62×
07Giant EagleShopping8.24×
08Requiem for a DreamMovies & TV7.40×
09Jewel-OscoShopping4.13×
10RalphsShopping3.94×
11BarberBeauty & Wellness3.29×
12AldiShopping3.11×
13Google MapsInternet & Social Media2.63×
14Nail polishBeauty & Wellness2.28×
15High schoolBusiness & Career2.27×
16EyebrowBeauty & Wellness2.17×
17Hair careBeauty & Wellness2.01×
18Dog walkingPets & Animals1.80×
19HairstyleBeauty & Wellness1.54×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supercut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supercut audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.27×
Convenience OrientationPREMIUM1.27×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supercut audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
TraditionCONSERVATISM0.93×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Supercut's target market in United States?

Supercut's target market in United States covers an estimated 11,184,918 people, concentrated in California and Texas.

02

What is the gender split and age of Supercut customers?

63.6% of the Supercut audience are female, 36.4% are male, with an average age of 36.0 years.

03

Which brands do Supercut fans like most?

Supercut fans show strongest brand affinity for Eraserhead (113.56×), Descendants (2015 film) (43.75×), and Jumbo (supermarket) (50.94×) over the country average.

04

Where do Supercut fans live in United States?

Supercut fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Supercut fans also like?

Beyond Supercut itself, the audience over-indexes on Descendants (2015 film) (43.75×), Jumbo (supermarket) (50.94×), WinCo Foods (10.85×), and Aldi (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in United States

See Supercut audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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