Supercut Audience in United States

Supercut has an estimated audience of 11,450,384 people in United States. 71.5% are female, 28.5% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Eraserhead, Indeed.com, Google News, Descendants (2015 film).

The average Supercut fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Eraserhead, Indeed.com, with strongest over-indexing on Google Maps (7.01× the country average). Demographically, the Supercut audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand

Demographics of Supercut fans

Demographic split for Supercut audience in United States
MetricValue
Female71.5%
Male28.5%
Average age38.6
Estimated audience size11,450,384

Audience persona

The typical Supercut fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Supercut in United States
RegionReachAffinity
California2,163,2611.72×
Texas1,113,4491.13×
Florida686,5700.89×
Massachusetts660,9222.93×
New York636,8481×
Pennsylvania546,4931.42×
New Jersey347,8931.19×
Michigan271,1660.91×
Arizona254,8881.09×
Ohio237,6480.67×
Illinois228,6220.6×
Connecticut220,0771.92×
Nevada205,1351.85×
Washington169,4780.74×
Hawaii164,9353.35×
Oklahoma160,8851.27×
New Hampshire153,0293.39×
Colorado150,8110.84×
North Carolina139,1930.4×
Georgia138,0640.39×
Oregon133,9891.02×
Tennessee132,3750.58×
Louisiana130,6140.88×
Rhode Island128,9103.54×
South Carolina121,5700.71×
Maine107,2322.61×
Virginia106,8140.38×
Wisconsin91,2380.53×
Missouri90,7800.49×
Iowa87,9910.93×
Indiana75,1680.36×
New Mexico71,9741.25×
Alabama70,0310.44×
Nebraska68,7741.2×
Kentucky65,8900.46×
Utah57,7800.56×
Arkansas53,3950.57×
Idaho49,2760.86×
Delaware48,0931.52×
Mississippi43,9870.47×
Vermont36,3341.81×
Kansas31,8770.35×
Maryland26,0310.13×
West Virginia24,8090.47×
Minnesota11,8970.07×
South Dakota8,1760.31×
Washington, District of Columbia6,9520.2×
North Dakota6,4310.27×
Montana3,4240.11×
Wyoming2,4330.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supercut audience
BrandAffinityCategory
Google Maps7.01×Internet & Social Media
Eraserhead55.96×Movies & TV
Indeed.com6.31×Business & Career
Google News7.6×News
Descendants (2015 film)24.01×Movies & TV
Capital One4.62×Business & Career
Enterprise Rent-A-Car6.43×Cars & Mobility
Kia Sportage22.08×Cars & Mobility
Apple Store8.15×Shopping
Jumbo (supermarket)46.4×Shopping
AccuWeather4.9×Home & Garden
Alexandra Daddario7.66×Movies & TV
ICloud6.79×Technology & Electronics
Jollibee7.71×Food & Beverages
DuckDuckGo6.5×Internet & Social Media
Nicole Kidman6.52×Movies & TV
Circle K4.88×Shopping
CarGurus4.03×Cars & Mobility
Khan Academy5.68×Business & Career
Zac Efron6.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supercut audience
TraitClusterScore
Luxury OrientationPREMIUM1.26
Early Adopter MentalityPOWER1.22
Design AffinityPREMIUM1.19
LGBTQ+ IdentityOPEN1.16
ExtroversionTHRILL1.13
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Supercut
CountryShare
United States95.6%
United Kingdom1.5%
Canada1.0%

See Supercut audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Supercut have in United States?

Supercut has an estimated audience of 11,450,384 people in United States, concentrated in California and Texas.

What is the gender split and age of Supercut fans?

71.5% of Supercut fans are female, 28.5% are male, with an average age of 38.6 years.

Which brands do Supercut fans like most?

Supercut fans show strongest brand affinity for Google Maps (7.01×), Eraserhead (55.96×), and Indeed.com (6.31×) over the country average.

Where do Supercut fans live in United States?

Supercut fans in United States are most concentrated in California (reach 2,163,261), Texas (reach 1,113,449), and Florida (reach 686,570). These three regions account for the largest share of the active audience.

What other brands do Supercut fans also like?

Beyond Supercut itself, the audience over-indexes on Eraserhead (55.96×), Indeed.com (6.31×), Google News (7.6×), and Descendants (2015 film) (24.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.