Royal Jordanian Audience in United States

Royal Jordanian logo

Royal Jordanian has an estimated audience of 255,587 people in United States. 42.1% are female, 57.9% are male, average age 33.0. Top regions: Michigan, Illinois, New York. Top brand affinities: Doom (film), Erbil, Coraline (film), Kelly Elliott Author, Petra University.

The average Royal Jordanian fan in United States is 33.0 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, New York. Top brand affinities include Doom (film), Erbil, Coraline (film), with strongest over-indexing on Doom (film) (505.24× the country average). Demographically, the Royal Jordanian audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Royal Jordanian fans

Demographic split for Royal Jordanian audience in United States
MetricValue
Female42.1%
Male57.9%
Average age33.0
Estimated audience size255,587

Audience persona

The typical Royal Jordanian fan in United States is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Doom (film).

Top regions in United States

Top regions ranked by reach for Royal Jordanian in United States
RegionReachAffinity
Michigan39,0095.84×
Illinois33,7143.96×
New York29,5622.07×
Texas22,6481.03×
California21,2930.76×
Florida16,0520.93×
Ohio15,9102.02×
New Jersey13,7302.11×
Virginia8,9851.44×
North Carolina7,4250.97×
Pennsylvania7,1890.84×
Indiana5,5601.19×
Arizona5,3381.02×
Tennessee5,1141×
Wisconsin4,5371.18×
Minnesota4,4961.23×
Georgia4,4020.56×
Massachusetts4,3790.87×
Missouri4,1601.01×
Maryland3,5080.8×
Connecticut3,3011.29×
Washington3,0850.6×
Kentucky3,0580.95×
Louisiana2,9760.9×
Colorado2,3040.57×
Washington, District of Columbia2,1752.83×
Iowa2,1061×
Oklahoma2,0660.73×
Kansas2,0040.99×
South Carolina1,6330.42×
Alabama1,5100.42×
Oregon1,4140.48×
Nevada1,3360.54×
Arkansas1,2140.58×
Nebraska1,1250.88×
Utah1,0340.45×
Mississippi9800.47×
New Mexico8980.7×
West Virginia5680.48×
Rhode Island5210.64×
Hawaii4710.43×
New Hampshire4610.46×
Maine4240.46×
Delaware3800.54×
Idaho3020.24×
North Dakota2590.49×
Vermont2220.5×
Alaska1980.36×
Montana1870.26×
South Dakota1400.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal Jordanian audience
BrandAffinityCategory
Doom (film)505.24×Movies & TV
Erbil208.94×Travel & Leisure
Coraline (film)52.69×Movies & TV
Kelly Elliott Author1091.27×Literature
Petra University187.19×Business & Career
Air France52.38×Travel & Leisure
Final Destination14.07×Movies & TV
Hanabi (card game)228.64×Games
KLM69.89×Travel & Leisure
Lufthansa44.69×Travel & Leisure
Stitch!27.57×Movies & TV
Amman50.22×Travel & Leisure
Alitalia219.3×Travel & Leisure
Extraordinary Desserts110.67×Food & Beverages
Almost Famous52.01×Movies & TV
Baghdad46.94×Travel & Leisure
Cairo54.2×Travel & Leisure
Mainfest41.04×Travel & Leisure
Al-Ahliyya Amman University230.66×Business & Career
Doha67.3×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal Jordanian audience
TraitClusterScore
Early Adopter MentalityPOWER2.79
PatriotismCONSERVATISM2.68
Quality AwarenessPREMIUM2.35
LGBTQ+ IdentityOPEN1.95
TravellingTHRILL1.89
Luxury OrientationPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Royal Jordanian
CountryShare
Jordan16.5%
United States10.3%
United Kingdom6.5%

See Royal Jordanian audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Royal Jordanian have in United States?

Royal Jordanian has an estimated audience of 255,587 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Royal Jordanian fans?

42.1% of Royal Jordanian fans are female, 57.9% are male, with an average age of 33.0 years.

Which brands do Royal Jordanian fans like most?

Royal Jordanian fans show strongest brand affinity for Doom (film) (505.24×), Erbil (208.94×), and Coraline (film) (52.69×) over the country average.

Where do Royal Jordanian fans live in United States?

Royal Jordanian fans in United States are most concentrated in Michigan (reach 39,009), Illinois (reach 33,714), and New York (reach 29,562). These three regions account for the largest share of the active audience.

What other brands do Royal Jordanian fans also like?

Beyond Royal Jordanian itself, the audience over-indexes on Erbil (208.94×), Coraline (film) (52.69×), Kelly Elliott Author (1091.27×), and Petra University (187.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Jordanian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.