Rascasse Audience Intelligence

Royal Jordanian Target Market in United States

A data profile of the people who buy, follow and care about Royal Jordanian in United States — modelled from more than twelve digital signal sources. Royal Jordanian has an estimated audience of 261,029 people in United States.

#89among Airline in United States#5372among Brand in United States#4364in Travel & Leisure

The average Royal Jordanian fan in United States is 33.0 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Illinois, Texas.

Top brand affinities include Doom (film), Erbil, Coraline (film), with strongest over-indexing on Doom (film) (505.24× the country average).

Demographically, the Royal Jordanian audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal Jordanian fan in United States is more male, around 33.0 years old, with strong Career Orientation tendencies and a notable affinity for Doom (film).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Jordanian profile in United States.

Audience size
261K
in United States
Gender
42.1%♀
57.9% male
Age
33.0
average years
Country rank
#51754
Brand in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Royal Jordanian

42.1% are female, 57.9% are male, average age 33.0.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Royal Jordanian audience in United States
MetricValue
Female42.1%
Male57.9%
Average age33.0
Estimated audience size261,029
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Royal Jordanian audience in United States
Age bracketShare%
16-1933%
20-2926%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Royal Jordanian audience comes from United States.

Worldwide audience distribution share by country for Royal Jordanian
CountryShare
Jordan15.9%
United States10.1%
United Arab Emirates8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Jordanian audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Jordanian customers by region in United States
#RegionReachAffinity×
01Michigan~40K5.41×
02Illinois~30K3.72×
03Washington, District of Columbia~2K2.92×
04Virginia~10K2.35×
05New Jersey~10K2.01×
06Ohio~10K1.90×
07New York~30K1.82×
08Maryland~6K1.27×
09Texas~30K1.23×
10Connecticut~3K1.20×
11Wisconsin~5K1.18×
12Indiana~5K1.12×
13Minnesota~4K1.11×
14Kansas~2K1.02×
15Tennessee~5K0.97×
16Missouri~4K0.97×
17Arizona~5K0.95×
18Nebraska~1K0.95×
19North Carolina~7K0.91×
20Iowa~2K0.91×
21Louisiana~3K0.90×
22Kentucky~3K0.90×
23Florida~20K0.88×
24Pennsylvania~7K0.84×
25Massachusetts~4K0.84×
26Vermont<1K0.82×
27Delaware<1K0.80×
28Alaska<1K0.80×
29North Dakota<1K0.79×
30West Virginia<1K0.78×
31Rhode Island<1K0.77×
32Montana<1K0.77×
33South Dakota<1K0.77×
34Oklahoma~2K0.76×
35New Mexico<1K0.76×
36California~20K0.71×
37Maine<1K0.70×
38New Hampshire<1K0.69×
39Arkansas~1K0.68×
40Hawaii<1K0.68×
41Idaho<1K0.66×
42Mississippi~1K0.65×
43Nevada~2K0.61×
44Washington~3K0.60×
45Colorado~2K0.59×
46Georgia~5K0.58×
47Oregon~2K0.58×
48Utah~1K0.58×
49South Carolina~2K0.57×
50Alabama~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Royal Jordanian, United States
0.56×1.00×5.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Jordanian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Jordanian audience
#·InterestCategoryAffinity×
01Kelly Elliott AuthorLiterature1091.27×
02Doom (film)Movies & TV505.24×
03Al-Ahliyya Amman UniversityBusiness & Career230.66×
04Hanabi (card game)Games228.64×
05AlitaliaTravel & Leisure219.30×
06ErbilTravel & Leisure208.94×
07Petra UniversityBusiness & Career187.19×
08Extraordinary DessertsFood & Beverages110.67×
09KLMTravel & Leisure69.89×
10DohaTravel & Leisure67.30×
11CairoTravel & Leisure54.20×
12Coraline (film)Movies & TV52.69×
13Air FranceTravel & Leisure52.38×
14Almost FamousMovies & TV52.01×
15AmmanTravel & Leisure50.22×
16BaghdadTravel & Leisure46.94×
17LufthansaTravel & Leisure44.69×
18MainfestTravel & Leisure41.04×
19Turkish AirlinesTravel & Leisure30.82×
20Stitch!Movies & TV27.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Jordanian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Jordanian audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.52×
TravellingTHRILL3.13×
Design AffinityPREMIUM2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Jordanian audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Convenience OrientationPREMIUM1.05×
CreativityOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Royal Jordanian's target market in United States?

Royal Jordanian's target market in United States covers an estimated 261,029 people, concentrated in Michigan and Illinois.

02

What is the gender split and age of Royal Jordanian customers?

42.1% of the Royal Jordanian audience are female, 57.9% are male, with an average age of 33.0 years.

03

Which brands do Royal Jordanian fans like most?

Royal Jordanian fans show strongest brand affinity for Doom (film) (505.24×), Erbil (208.94×), and Coraline (film) (52.69×) over the country average.

04

Where do Royal Jordanian fans live in United States?

Royal Jordanian fans in United States are most concentrated in Michigan (reach ~40K), Illinois (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Royal Jordanian fans also like?

Beyond Royal Jordanian itself, the audience over-indexes on Erbil (208.94×), Coraline (film) (52.69×), Kelly Elliott Author (1091.27×), and Petra University (187.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Jordanian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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