A data profile of the people who buy, follow and care about Supermarket in Switzerland — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 1,309,575 people in Switzerland.
The average Supermarket fan in Switzerland is 42.3 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Canton of Geneva.
Top brand affinities include Coop, Aldi, Lidl, with strongest over-indexing on Coop (1.59× the country average).
Demographically, the Supermarket audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Supermarket fan in Switzerland is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Coop.
The key figures that characterise the Supermarket profile in Switzerland.
57.7% are female, 42.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.3 |
| Estimated audience size | 1,309,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Supermarket audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Graubünden | ~70K | 2.19× | |
| 02 | Basel-City | ~100K | 1.98× | |
| 03 | Canton of Geneva | ~200K | 1.86× | |
| 04 | Valais | ~100K | 1.80× | |
| 05 | Canton of Zürich | ~400K | 1.61× | |
| 06 | Canton of Bern | ~200K | 1.47× | |
| 07 | Luzern | ~70K | 1.34× | |
| 08 | Uri | ~6K | 1.28× | |
| 09 | Ticino | ~60K | 1.20× | |
| 10 | Canton of St. Gallen | ~70K | 1.08× | |
| 11 | Canton of Obwalden | ~5K | 1.07× | |
| 12 | Schaffhausen | ~10K | 1.04× | |
| 13 | Canton of Zug | ~20K | 0.98× | |
| 14 | Schwyz | ~20K | 0.95× | |
| 15 | Thurgau | ~30K | 0.90× | |
| 16 | Aargau | ~70K | 0.88× | |
| 17 | Basel-Landschaft | ~30K | 0.84× | |
| 18 | Vaud | ~100K | 0.82× | |
| 19 | Canton of Nidwalden | ~4K | 0.78× | |
| 20 | Solothurn | ~30K | 0.76× | |
| 21 | Canton of Glarus | ~3K | 0.64× | |
| 22 | Appenzell Innerrhoden | ~1K | 0.63× | |
| 23 | Appenzell Ausserrhoden | ~3K | 0.58× | |
| 24 | Fribourg | ~30K | 0.54× | |
| 25 | Jura | ~5K | 0.51× | |
| 26 | Neuchatel | ~10K | 0.43× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chain store | Shopping | 2.66× | ||
| 02 | Aldi | Shopping | 2.37× | ||
| 03 | Famigros | Kids & Family | 2.06× | ||
| 04 | Denner (supermarkets) | Shopping | 1.86× | ||
| 05 | Betty Bossi | Food & Beverages | 1.83× | ||
| 06 | Cooperative | Business & Career | 1.81× | ||
| 07 | Bonprix | Shopping | 1.79× | ||
| 08 | Tchibo | Shopping | 1.75× | ||
| 09 | Spar (retailer) | Shopping | 1.73× | ||
| 10 | Hypermarket | Shopping | 1.69× | ||
| 11 | LeShop.ch | Food & Beverages | 1.67× | ||
| 12 | Grocery store | Food & Beverages | 1.66× | ||
| 13 | Dolce Gusto | Food & Beverages | 1.65× | ||
| 14 | Lidl | Shopping | 1.60× | ||
| 15 | LIDL Connect | Technology & Electronics | 1.60× | ||
| 16 | Coop | Food & Beverages | 1.59× | ||
| 17 | Profit (accounting) | Business & Career | 1.59× | ||
| 18 | Deadline.com | News | 1.57× | ||
| 19 | Thermomix | Home & Garden | 1.52× | ||
| 20 | Audrey Hepburn | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.02× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Social Media Usage | JOY | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Supermarket has an estimated audience of 1,309,575 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.7% of Supermarket fans are female, 42.3% are male, with an average age of 42.3 years.
Supermarket fans show strongest brand affinity for Coop (1.59×), Aldi (2.37×), and Lidl (1.6×) over the country average.
Supermarket fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Canton of Geneva (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Aldi (2.37×), Lidl (1.6×), Denner (supermarkets) (1.86×), and Chain store (2.66×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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