A data profile of the people who buy, follow and care about Supermarket in Australia — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 4,669,461 people in Australia.
The average Supermarket fan in Australia is 44.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Aldi, Woolworths, Grocery store, with strongest over-indexing on Aldi (1.7× the country average).
Demographically, the Supermarket audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Supermarket fan in Australia is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Supermarket profile in Australia.
62.6% are female, 37.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 44.3 |
| Estimated audience size | 4,669,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Supermarket audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.85× | |
| 02 | Northern Territory | ~60K | 1.29× | |
| 03 | South Australia | ~300K | 0.90× | |
| 04 | Queensland | ~900K | 0.85× | |
| 05 | Victoria | ~1M | 0.83× | |
| 06 | Western Australia | ~500K | 0.82× | |
| 07 | New South Wales | ~1M | 0.73× | |
| 08 | Australian Capital Territory | ~70K | 0.72× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grocery store | Food & Beverages | 1.86× | ||
| 02 | Hypermarket | Shopping | 1.80× | ||
| 03 | Aldi | Shopping | 1.70× | ||
| 04 | Retirement community | Kids & Family | 1.67× | ||
| 05 | Crochet | Home & Garden | 1.64× | ||
| 06 | Sewing machine | Home & Garden | 1.64× | ||
| 07 | Cookbook | Food & Beverages | 1.63× | ||
| 08 | Kidspot | Kids & Family | 1.62× | ||
| 09 | Arthritis awareness | Health | 1.61× | ||
| 10 | Sewing | Home & Garden | 1.60× | ||
| 11 | Taste.com.au | Food & Beverages | 1.60× | ||
| 12 | Chain store | Shopping | 1.59× | ||
| 13 | Skechers | Fashion & Accessoires | 1.59× | ||
| 14 | Baby Bunting | Kids & Family | 1.56× | ||
| 15 | Infant clothing | Kids & Family | 1.56× | ||
| 16 | Hormone | Health | 1.56× | ||
| 17 | Countertop | Home & Garden | 1.55× | ||
| 18 | Caregiver | Health | 1.54× | ||
| 19 | Woolworths | Shopping | 1.52× | ||
| 20 | Old age | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Creativity | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× |
Supermarket has an estimated audience of 4,669,461 people in Australia, concentrated in New South Wales and Victoria.
62.6% of Supermarket fans are female, 37.4% are male, with an average age of 44.3 years.
Supermarket fans show strongest brand affinity for Aldi (1.7×), Woolworths (1.52×), and Grocery store (1.86×) over the country average.
Supermarket fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Woolworths (1.52×), Grocery store (1.86×), Cookbook (1.63×), and Sewing (1.6×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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