A data profile of the people who buy, follow and care about Hormone in Australia — modelled from more than twelve digital signal sources. Hormone has an estimated audience of 1,979,661 people in Australia.
The average Hormone fan in Australia is 46.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlight (software), Heart (novel), Saturday, with strongest over-indexing on Spotlight (software) (2.32× the country average).
Demographically, the Hormone audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hormone fan in Australia is more female, around 46.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the Hormone profile in Australia.
85.9% are female, 14.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 85.9% |
| Male | 14.1% |
| Average age | 46.1 |
| Estimated audience size | 1,979,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 32% | |
| 50+ | 31% |
of the worldwide Hormone audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 5.0% |
| Australia | 4.1% |
Where the Hormone audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~800K | 1.09× | |
| 02 | Western Australia | ~300K | 1.09× | |
| 03 | Victoria | ~600K | 1.06× | |
| 04 | South Australia | ~200K | 1.03× | |
| 05 | Australian Capital Territory | ~40K | 1.00× | |
| 06 | Queensland | ~500K | 0.99× | |
| 07 | Tasmania | ~40K | 0.96× | |
| 08 | Northern Territory | ~20K | 0.96× |
The strongest cross-interests of the Hormone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot flash | Health | 4.82× | ||
| 02 | Human gastrointestinal tract | Health | 2.95× | ||
| 03 | Exhibition game | Games | 2.52× | ||
| 04 | Rings of Saturn | Travel & Leisure | 2.44× | ||
| 05 | Heart (novel) | Literature | 2.43× | ||
| 06 | Fabric (club) | Music & Radio | 2.34× | ||
| 07 | Spotlight (software) | Technology & Electronics | 2.32× | ||
| 08 | White (Color) | Home & Garden | 2.32× | ||
| 09 | Lightweight | Sports | 2.30× | ||
| 10 | Tuesday | Kids & Family | 2.24× | ||
| 11 | Wednesday | Home & Garden | 2.16× | ||
| 12 | Saturday | Home & Garden | 2.09× | ||
| 13 | Week | Business & Career | 2.04× | ||
| 14 | Sunday | Home & Garden | 1.99× | ||
| 15 | Money back guarantee | Shopping | 1.97× | ||
| 16 | Top-level domain | Technology & Electronics | 1.84× | ||
| 17 | Soul | Health | 1.81× | ||
| 18 | Family (biology) | Kids & Family | 1.79× | ||
| 19 | Gratitude | Politics & Society | 1.64× | ||
| 20 | Day | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.05× | |
| Mindfulness | BALANCE | 1.02× | |
| Creativity | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Career Orientation | POWER | 0.61× |
Hormone has an estimated audience of 1,979,661 people in Australia, concentrated in New South Wales and Victoria.
85.9% of Hormone fans are female, 14.1% are male, with an average age of 46.1 years.
Hormone fans show strongest brand affinity for Spotlight (software) (2.32×), Heart (novel) (2.43×), and Saturday (2.09×) over the country average.
Hormone fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hormone itself, the audience over-indexes on Heart (novel) (2.43×), Saturday (2.09×), Week (2.04×), and Sunday (1.99×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hormone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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