A data profile of the people who buy, follow and care about Wednesday in Australia — modelled from more than twelve digital signal sources. Wednesday has an estimated audience of 3,405,753 people in Australia.
Wednesday has an estimated audience of 3,405,753 people in Australia. 67.5% are female, 32.5% are male, average age 44.3. Top brand affinities: Real property, Cruelty-free, Sarcasm, Automatic transmission, Hormone.
Top brand affinities include Real property, Cruelty-free, Sarcasm, with strongest over-indexing on Real property (1.85× the country average).
Demographically, the Wednesday audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Wednesday fan in Australia is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Wednesday profile in Australia.
67.5% are female, 32.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 44.3 |
| Estimated audience size | 3,405,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Wednesday audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 6.7% |
| Australia | 4.2% |
The strongest cross-interests of the Wednesday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automated teller machine | Business & Career | 4.05× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 3.54× | ||
| 03 | Daiso | Fashion & Accessoires | 3.36× | ||
| 04 | Cameron Diaz | Movies & TV | 3.32× | ||
| 05 | Automatic transmission | Cars & Mobility | 3.27× | ||
| 06 | Hyaluronan | Beauty & Wellness | 3.18× | ||
| 07 | Manual transmission | Cars & Mobility | 3.07× | ||
| 08 | Tinder | Internet & Social Media | 3.02× | ||
| 09 | Fox Sports | Movies & TV | 2.88× | ||
| 10 | Giannis Antetokounmpo | Sports | 2.87× | ||
| 11 | Cruelty-free | Beauty & Wellness | 2.32× | ||
| 12 | Sarcasm | Politics & Society | 2.22× | ||
| 13 | Hormone | Health | 2.16× | ||
| 14 | State school | Kids & Family | 1.94× | ||
| 15 | Arthritis awareness | Health | 1.86× | ||
| 16 | Real property | Home & Garden | 1.85× | ||
| 17 | Blanket | Home & Garden | 1.65× | ||
| 18 | Real estate broker | Home & Garden | 1.64× | ||
| 19 | Pizza | Food & Beverages | 1.57× | ||
| 20 | Dentistry | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.11× | |
| Tradition | CONSERVATISM | 1.11× | |
| Convenience Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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