A data profile of the people who buy, follow and care about Wednesday in Finland — modelled from more than twelve digital signal sources. Wednesday has an estimated audience of 564,702 people in Finland.
Wednesday has an estimated audience of 564,702 people in Finland. 65.0% are female, 35.0% are male, average age 44.4. Top brand affinities: Tinder, Hormone, Hyaluronan, Dentistry, Non-alcoholic beverage.
Top brand affinities include Tinder, Hormone, Hyaluronan, with strongest over-indexing on Tinder (1.69× the country average).
Demographically, the Wednesday audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Wednesday fan in Finland is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Tinder.
The key figures that characterise the Wednesday profile in Finland.
65.0% are female, 35.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 44.4 |
| Estimated audience size | 564,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Wednesday audience comes from Finland.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 6.7% |
| Australia | 4.2% |
The strongest cross-interests of the Wednesday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyaluronan | Beauty & Wellness | 2.16× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 2.13× | ||
| 03 | Palm oil | Food & Beverages | 2.00× | ||
| 04 | Hormone | Health | 1.97× | ||
| 05 | MyFitnessPal | Sports | 1.93× | ||
| 06 | Petrol engine | Cars & Mobility | 1.84× | ||
| 07 | Allergy | Health | 1.75× | ||
| 08 | Arthritis awareness | Health | 1.73× | ||
| 09 | Tinder | Internet & Social Media | 1.69× | ||
| 10 | Sweepstakes | Games | 1.63× | ||
| 11 | Local news | News | 1.62× | ||
| 12 | Air purifier | Home & Garden | 1.61× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 14 | Dentistry | Business & Career | 1.55× | ||
| 15 | Automatic transmission | Cars & Mobility | 1.54× | ||
| 16 | Children's rights | Kids & Family | 1.54× | ||
| 17 | Lip balm | Beauty & Wellness | 1.53× | ||
| 18 | Manual transmission | Cars & Mobility | 1.52× | ||
| 19 | Cider | Food & Beverages | 1.51× | ||
| 20 | Mineral water | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.74× | |
| Tradition | CONSERVATISM | 1.31× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Extroversion | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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