Wednesday Audience in Germany
Wednesday has an estimated audience of 459,084 people in Germany. 48.6% are female, 51.4% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grappling, Progressive rock, Artistic inspiration, Gil Ofarim, Women's empowerment.
The average Wednesday fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grappling, Progressive rock, Artistic inspiration, with strongest over-indexing on Grappling (5.81× the country average). Demographically, the Wednesday audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wednesday fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 34.8 |
| Estimated audience size | 459,084 |
Audience persona
The typical Wednesday fan in Germany is balanced, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Grappling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,761 | 1.04× |
| Bayern | 73,044 | 0.99× |
| Baden-Württemberg | 58,908 | 0.94× |
| Niedersachsen | 46,337 | 1.04× |
| Hessen | 36,239 | 1.04× |
| Sachsen | 24,087 | 1.07× |
| Rheinland-Pfalz | 23,346 | 1.02× |
| Berlin | 21,253 | 1.04× |
| Schleswig-Holstein | 15,869 | 0.96× |
| Brandenburg | 14,953 | 1.05× |
| Sachsen-Anhalt | 13,132 | 1.1× |
| Thüringen | 12,184 | 1.04× |
| Hamburg | 9,835 | 0.95× |
| Mecklenburg-Vorpommern | 8,453 | 0.96× |
| Saarland | 5,123 | 0.91× |
| Bremen | 3,346 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grappling | 5.81× | Sports |
| Progressive rock | 3.08× | Music & Radio |
| Artistic inspiration | 2.26× | Arts & Culture |
| Gil Ofarim | 1.79× | Music & Radio |
| Women's empowerment | 3.98× | Politics & Society |
| Loincloth | 2.99× | Fashion & Accessoires |
| KLIX (AM) | 2.56× | Music & Radio |
| Israel | 1.93× | Travel & Leisure |
| Personalised Gifts | 1.57× | Home & Garden |
| Fabo | 12.15× | Music & Radio |
| Snow White (Fables) | 1.68× | Literature |
| 3D printing | 1.59× | Technology & Electronics |
| YouGov | 5.12× | Business & Career |
| The Hurlingham Club | 12.15× | Travel & Leisure |
| Corona (band) | 1.6× | Music & Radio |
| Home Delivery | 1.7× | Food & Beverages |
| Zagreb | 2.38× | Travel & Leisure |
| Mülheim | 2.05× | Travel & Leisure |
| The Nice Guys | 2.97× | Movies & TV |
| Kodi (software) | 1.59× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.58 |
| Indulgence | JOY | 1.52 |
| Sports Activity | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.29 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 6.7% |
| Australia | 4.2% |
See Wednesday audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wednesday have in Germany?
Wednesday has an estimated audience of 459,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wednesday fans?
48.6% of Wednesday fans are female, 51.4% are male, with an average age of 34.8 years.
Which brands do Wednesday fans like most?
Wednesday fans show strongest brand affinity for Grappling (5.81×), Progressive rock (3.08×), and Artistic inspiration (2.26×) over the country average.
Where do Wednesday fans live in Germany?
Wednesday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,761), Bayern (reach 73,044), and Baden-Württemberg (reach 58,908). These three regions account for the largest share of the active audience.
What other brands do Wednesday fans also like?
Beyond Wednesday itself, the audience over-indexes on Progressive rock (3.08×), Artistic inspiration (2.26×), Gil Ofarim (1.79×), and Women's empowerment (3.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.