Wednesday Audience in Germany
A data profile of the people who buy, follow and care about Wednesday in Germany — modelled from more than twelve digital signal sources. Wednesday has an estimated audience of 459,084 people in Germany.
The average Wednesday fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Beck, Cillian Murphy, Kate Bush, with strongest over-indexing on Beck (10.76× the country average).
Demographically, the Wednesday audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wednesday fan in Germany is balanced, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Beck.
At a glance
The key figures that characterise the Wednesday profile in Germany.
Search interest · 12-month trend
Demographics of Wednesday fans
48.6% are female, 51.4% are male, average age 34.8.
Gender split
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 34.8 |
| Estimated audience size | 459,084 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Wednesday audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 6.7% |
| Australia | 4.2% |
Geography
Where the Wednesday audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 2.45× | |
| 02 | Sachsen | ~30K | 1.38× | |
| 03 | Rheinland-Pfalz | ~30K | 1.21× | |
| 04 | Brandenburg | ~20K | 1.10× | |
| 05 | Sachsen-Anhalt | ~10K | 1.10× | |
| 06 | Bremen | ~4K | 1.09× | |
| 07 | Thüringen | ~10K | 1.00× | |
| 08 | Niedersachsen | ~40K | 0.99× | |
| 09 | Mecklenburg-Vorpommern | ~9K | 0.98× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.96× | |
| 11 | Schleswig-Holstein | ~20K | 0.95× | |
| 12 | Hessen | ~30K | 0.94× | |
| 13 | Saarland | ~5K | 0.93× | |
| 14 | Bayern | ~70K | 0.91× | |
| 15 | Hamburg | ~9K | 0.87× | |
| 16 | Baden-Württemberg | ~50K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wednesday audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dan Stevens | Movies & TV | 12.15× | ||
| 02 | Sarah Paulson | Movies & TV | 12.15× | ||
| 03 | The Equalizer | Movies & TV | 12.15× | ||
| 04 | Patti Smith | Music & Radio | 12.15× | ||
| 05 | Brenda Song | Fashion & Accessoires | 12.15× | ||
| 06 | Falling Skies | Movies & TV | 12.01× | ||
| 07 | Kettcar | Music & Radio | 11.98× | ||
| 08 | Syd Barrett | Music & Radio | 11.18× | ||
| 09 | Beck | Music & Radio | 10.76× | ||
| 10 | Kate Bush | Music & Radio | 9.01× | ||
| 11 | Elementary (TV series) | Movies & TV | 8.82× | ||
| 12 | ALF (TV series) | Movies & TV | 8.60× | ||
| 13 | Cillian Murphy | Movies & TV | 7.05× | ||
| 14 | Person of Interest (TV series) | Movies & TV | 5.89× | ||
| 15 | Luck | Health | 5.20× | ||
| 16 | Pillow | Home & Garden | 2.90× | ||
| 17 | Refrigerator | Home & Garden | 2.72× | ||
| 18 | Nature | Home & Garden | 1.60× | ||
| 19 | Family | Kids & Family | 1.57× | ||
| 20 | Internet & Social Media | 1.57× |
Personality of the Wednesday audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.56× | |
| Spirituality | BALANCE | 1.32× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Sustainability | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.84× |
Frequently asked questions
How many fans does Wednesday have in Germany?
Wednesday has an estimated audience of 459,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wednesday fans?
48.6% of Wednesday fans are female, 51.4% are male, with an average age of 34.8 years.
Which brands do Wednesday fans like most?
Wednesday fans show strongest brand affinity for Beck (10.76×), Cillian Murphy (7.05×), and Kate Bush (9.01×) over the country average.
Where do Wednesday fans live in Germany?
Wednesday fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Wednesday fans also like?
Beyond Wednesday itself, the audience over-indexes on Cillian Murphy (7.05×), Kate Bush (9.01×), Dan Stevens (12.15×), and Family (1.57×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Shopping and fashion (38,134,645)
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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