Wednesday Audience in Germany
Wednesday has an estimated audience of 459,084 people in Germany. 48.6% are female, 51.4% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Dailymotion, Real property, Cillian Murphy, Satire.
The average Wednesday fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Dailymotion, Real property, with strongest over-indexing on Western Union (5.78× the country average). Demographically, the Wednesday audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wednesday fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 34.8 |
| Estimated audience size | 459,084 |
Audience persona
The typical Wednesday fan in Germany is balanced, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,761 | 1.04× |
| Bayern | 73,044 | 0.99× |
| Baden-Württemberg | 58,908 | 0.94× |
| Niedersachsen | 46,337 | 1.04× |
| Hessen | 36,239 | 1.04× |
| Sachsen | 24,087 | 1.07× |
| Rheinland-Pfalz | 23,346 | 1.02× |
| Berlin | 21,253 | 1.04× |
| Schleswig-Holstein | 15,869 | 0.96× |
| Brandenburg | 14,953 | 1.05× |
| Sachsen-Anhalt | 13,132 | 1.1× |
| Thüringen | 12,184 | 1.04× |
| Hamburg | 9,835 | 0.95× |
| Mecklenburg-Vorpommern | 8,453 | 0.96× |
| Saarland | 5,123 | 0.91× |
| Bremen | 3,346 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.78× | Business & Career |
| Dailymotion | 7.38× | Movies & TV |
| Real property | 4.63× | Home & Garden |
| Cillian Murphy | 7.57× | Movies & TV |
| Satire | 3.79× | Literature |
| Dan Stevens | 12.15× | Movies & TV |
| Luck | 5.73× | Health |
| Leggings | 3.49× | Fashion & Accessoires |
| Elementary (TV series) | 9.92× | Movies & TV |
| Sarah Paulson | 12.15× | Movies & TV |
| The Equalizer | 12.15× | Movies & TV |
| Pillow | 3.6× | Home & Garden |
| Spiegel Online | 1.61× | News |
| Patti Smith | 12.15× | Music & Radio |
| Singer-songwriter | 2.57× | Music & Radio |
| German television comedy | 4.12× | Movies & TV |
| ALF (TV series) | 8.51× | Movies & TV |
| Allgäu | 4.05× | Travel & Leisure |
| Woolworths | 2.49× | Shopping |
| Syd Barrett | 12.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.58 |
| Indulgence | JOY | 1.52 |
| Sports Activity | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.29 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 6.7% |
| Australia | 4.2% |
See Wednesday audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wednesday have in Germany?
Wednesday has an estimated audience of 459,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wednesday fans?
48.6% of Wednesday fans are female, 51.4% are male, with an average age of 34.8 years.
Which brands do Wednesday fans like most?
Wednesday fans show strongest brand affinity for Western Union (5.78×), Dailymotion (7.38×), and Real property (4.63×) over the country average.
Where do Wednesday fans live in Germany?
Wednesday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,761), Bayern (reach 73,044), and Baden-Württemberg (reach 58,908). These three regions account for the largest share of the active audience.
What other brands do Wednesday fans also like?
Beyond Wednesday itself, the audience over-indexes on Dailymotion (7.38×), Real property (4.63×), Cillian Murphy (7.57×), and Satire (3.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.