A data profile of the people who buy, follow and care about Wednesday in Norway — modelled from more than twelve digital signal sources. Wednesday has an estimated audience of 749,360 people in Norway.
Wednesday has an estimated audience of 749,360 people in Norway. 61.5% are female, 38.5% are male, average age 44.9. Top brand affinities: Biltema, JYSK, Gina Tricot, KappAhl, Flower.
Top brand affinities include Biltema, JYSK, Gina Tricot, with strongest over-indexing on Biltema (1.84× the country average).
Demographically, the Wednesday audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Wednesday fan in Norway is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Biltema.
The key figures that characterise the Wednesday profile in Norway.
61.5% are female, 38.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 44.9 |
| Estimated audience size | 749,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Wednesday audience comes from Norway.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 6.7% |
| Australia | 4.2% |
The strongest cross-interests of the Wednesday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allegro (auction website) | Shopping | 2.71× | ||
| 02 | Internet & Social Media | 2.49× | |||
| 03 | Leggings | Fashion & Accessoires | 1.90× | ||
| 04 | Biltema | Business & Career | 1.84× | ||
| 05 | KappAhl | Fashion & Accessoires | 1.82× | ||
| 06 | Island | Travel & Leisure | 1.82× | ||
| 07 | Spar (retailer) | Shopping | 1.76× | ||
| 08 | Swimming pool | Sports | 1.76× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.75× | ||
| 10 | Ice cream | Food & Beverages | 1.75× | ||
| 11 | Vegetable | Food & Beverages | 1.66× | ||
| 12 | Weaving | Fashion & Accessoires | 1.64× | ||
| 13 | Ravelry | Internet & Social Media | 1.63× | ||
| 14 | Flower | Home & Garden | 1.60× | ||
| 15 | Lunch | Food & Beverages | 1.60× | ||
| 16 | JYSK | Home & Garden | 1.59× | ||
| 17 | Hobby | Home & Garden | 1.58× | ||
| 18 | Pizza | Food & Beverages | 1.58× | ||
| 19 | Seafood | Food & Beverages | 1.55× | ||
| 20 | Skirt | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Price Sensitivity | PREMIUM | 1.24× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Pet Ownership | JOY | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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