A data profile of the people who buy, follow and care about Wednesday in Denmark — modelled from more than twelve digital signal sources. Wednesday has an estimated audience of 1,017,293 people in Denmark.
Wednesday has an estimated audience of 1,017,293 people in Denmark. 61.7% are female, 38.3% are male, average age 44.2. Top brand affinities: Child development, Automatic transmission, Allergy, Sparkling wine, Tinder.
Top brand affinities include Child development, Automatic transmission, Allergy, with strongest over-indexing on Child development (3.05× the country average).
Demographically, the Wednesday audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Wednesday fan in Denmark is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Child development.
The key figures that characterise the Wednesday profile in Denmark.
61.7% are female, 38.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.2 |
| Estimated audience size | 1,017,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Wednesday audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 6.7% |
| Australia | 4.2% |
The strongest cross-interests of the Wednesday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 3.05× | ||
| 02 | Bourbon whiskey | Food & Beverages | 3.05× | ||
| 03 | Blended whiskey | Food & Beverages | 3.03× | ||
| 04 | Anti-lock braking system | Cars & Mobility | 2.75× | ||
| 05 | Tinder | Internet & Social Media | 2.47× | ||
| 06 | Automatic transmission | Cars & Mobility | 2.44× | ||
| 07 | Allergy | Health | 2.28× | ||
| 08 | Old Testament | Politics & Society | 2.00× | ||
| 09 | Arthritis awareness | Health | 1.98× | ||
| 10 | Scotch whisky | Food & Beverages | 1.96× | ||
| 11 | Hormone | Health | 1.90× | ||
| 12 | Garmin | Technology & Electronics | 1.81× | ||
| 13 | Winery | Food & Beverages | 1.76× | ||
| 14 | Pasta | Food & Beverages | 1.68× | ||
| 15 | White wine | Food & Beverages | 1.66× | ||
| 16 | Milan | Travel & Leisure | 1.62× | ||
| 17 | Sparkling wine | Food & Beverages | 1.61× | ||
| 18 | High school | Business & Career | 1.59× | ||
| 19 | Hamburger | Food & Beverages | 1.54× | ||
| 20 | Mother's Day | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Community Orientation | OPEN | 1.11× | |
| Convenience Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Spirituality | BALANCE | 0.92× | |
| Early Adopter Mentality | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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