A data profile of the people who buy, follow and care about Dentistry in Australia — modelled from more than twelve digital signal sources. Dentistry has an estimated audience of 2,520,728 people in Australia.
The average Dentistry fan in Australia is 42.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Saturday, Heart (novel), Exhibition game, with strongest over-indexing on Saturday (1.54× the country average).
Demographically, the Dentistry audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Dentistry fan in Australia is more female, around 42.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Saturday.
The key figures that characterise the Dentistry profile in Australia.
62.8% are female, 37.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.7 |
| Estimated audience size | 2,520,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Dentistry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 6.9% |
| United Kingdom | 4.7% |
Where the Dentistry audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~700K | 1.18× | |
| 02 | Northern Territory | ~30K | 1.09× | |
| 03 | Victoria | ~800K | 1.03× | |
| 04 | Western Australia | ~300K | 0.98× | |
| 05 | South Australia | ~200K | 0.97× | |
| 06 | New South Wales | ~900K | 0.94× | |
| 07 | Tasmania | ~50K | 0.94× | |
| 08 | Australian Capital Territory | ~50K | 0.87× |
The strongest cross-interests of the Dentistry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orthodontics | Health | 1.94× | ||
| 02 | Wisdom tooth | Kids & Family | 1.87× | ||
| 03 | Barber | Beauty & Wellness | 1.86× | ||
| 04 | Dental assistant | Health | 1.86× | ||
| 05 | Dental degree | Business & Career | 1.85× | ||
| 06 | Daily Star (United Kingdom) | News | 1.57× | ||
| 07 | Glenn Close | Movies & TV | 1.57× | ||
| 08 | House (TV series) | Movies & TV | 1.57× | ||
| 09 | Heart (novel) | Literature | 1.56× | ||
| 10 | Exhibition game | Games | 1.56× | ||
| 11 | Tuesday | Kids & Family | 1.56× | ||
| 12 | Saturday | Home & Garden | 1.54× | ||
| 13 | Wednesday | Home & Garden | 1.54× | ||
| 14 | Tooth | Health | 1.54× | ||
| 15 | Sanctuary (TV series) | Movies & TV | 1.54× | ||
| 16 | Rocket | Music & Radio | 1.54× | ||
| 17 | Heat (1995 film) | Movies & TV | 1.53× | ||
| 18 | Very Important Person | Politics & Society | 1.53× | ||
| 19 | Friday | Business & Career | 1.51× | ||
| 20 | Open plan | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.01× | |
| Extroversion | THRILL | 0.98× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Career Orientation | POWER | 0.79× | |
| Community Orientation | OPEN | 0.81× |
Dentistry has an estimated audience of 2,520,728 people in Australia, concentrated in New South Wales and Victoria.
62.8% of Dentistry fans are female, 37.2% are male, with an average age of 42.7 years.
Dentistry fans show strongest brand affinity for Saturday (1.54×), Heart (novel) (1.56×), and Exhibition game (1.56×) over the country average.
Dentistry fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dentistry itself, the audience over-indexes on Heart (novel) (1.56×), Exhibition game (1.56×), Wednesday (1.54×), and Tuesday (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dentistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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