A data profile of the people who buy, follow and care about Tuesday in Australia — modelled from more than twelve digital signal sources. Tuesday has an estimated audience of 2,819,981 people in Australia.
Tuesday has an estimated audience of 2,819,981 people in Australia. 61.0% are female, 39.0% are male, average age 42.4. Top brand affinities: Aldi, Real property, Cruelty-free, Automatic transmission, Pizza.
Top brand affinities include Aldi, Real property, Cruelty-free, with strongest over-indexing on Aldi (1.61× the country average).
Demographically, the Tuesday audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Tuesday fan in Australia is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Tuesday profile in Australia.
61.0% are female, 39.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 42.4 |
| Estimated audience size | 2,819,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Tuesday audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 7.3% |
| Taiwan | 3.9% |
The strongest cross-interests of the Tuesday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automated teller machine | Business & Career | 4.14× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 3.68× | ||
| 03 | Automatic transmission | Cars & Mobility | 3.43× | ||
| 04 | Daiso | Fashion & Accessoires | 3.36× | ||
| 05 | Cameron Diaz | Movies & TV | 3.32× | ||
| 06 | Hyaluronan | Beauty & Wellness | 3.23× | ||
| 07 | Manual transmission | Cars & Mobility | 3.08× | ||
| 08 | Tinder | Internet & Social Media | 3.04× | ||
| 09 | Cruelty-free | Beauty & Wellness | 2.35× | ||
| 10 | Hormone | Health | 2.24× | ||
| 11 | Sarcasm | Politics & Society | 2.20× | ||
| 12 | State school | Kids & Family | 1.98× | ||
| 13 | Arthritis awareness | Health | 1.93× | ||
| 14 | Real property | Home & Garden | 1.85× | ||
| 15 | Pizza | Food & Beverages | 1.70× | ||
| 16 | Blanket | Home & Garden | 1.68× | ||
| 17 | Real estate broker | Home & Garden | 1.66× | ||
| 18 | Aldi | Shopping | 1.61× | ||
| 19 | Dentistry | Business & Career | 1.56× | ||
| 20 | Pasta | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Community Orientation | OPEN | 1.12× | |
| Indulgence | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Travelling | THRILL | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tuesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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