A data profile of the people who buy, follow and care about Pasta in Australia — modelled from more than twelve digital signal sources. Pasta has an estimated audience of 2,286,032 people in Australia.
The average Pasta fan in Australia is 43.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Italian cuisine, Lunch, Cheese, with strongest over-indexing on Italian cuisine (2.05× the country average).
Demographically, the Pasta audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Pasta fan in Australia is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Italian cuisine.
The key figures that characterise the Pasta profile in Australia.
67.4% are female, 32.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 43.3 |
| Estimated audience size | 2,286,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Pasta audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 11.7% |
| Japan | 5.4% |
Where the Pasta audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.24× | |
| 02 | Victoria | ~800K | 1.20× | |
| 03 | New South Wales | ~900K | 1.03× | |
| 04 | Western Australia | ~300K | 1.00× | |
| 05 | Tasmania | ~50K | 0.99× | |
| 06 | Queensland | ~500K | 0.88× | |
| 07 | Australian Capital Territory | ~40K | 0.86× | |
| 08 | Northern Territory | ~20K | 0.84× |
The strongest cross-interests of the Pasta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | spicy food | Food & Beverages | 2.86× | ||
| 02 | Wife | Kids & Family | 2.25× | ||
| 03 | Italian cuisine | Food & Beverages | 2.05× | ||
| 04 | Hamburger | Food & Beverages | 1.99× | ||
| 05 | Cheese | Food & Beverages | 1.97× | ||
| 06 | Seafood | Food & Beverages | 1.86× | ||
| 07 | Chef | Food & Beverages | 1.78× | ||
| 08 | Lunch | Food & Beverages | 1.74× | ||
| 09 | Snack food | Food & Beverages | 1.73× | ||
| 10 | Beef | Food & Beverages | 1.71× | ||
| 11 | Pastry | Food & Beverages | 1.67× | ||
| 12 | Dish (food) | Food & Beverages | 1.66× | ||
| 13 | Bakery | Food & Beverages | 1.62× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.56× | ||
| 15 | Grilling | Food & Beverages | 1.55× | ||
| 16 | Carbohydrate | Health | 1.54× | ||
| 17 | Culinary art | Arts & Culture | 1.54× | ||
| 18 | Pizza | Food & Beverages | 1.54× | ||
| 19 | Take-out | Food & Beverages | 1.51× | ||
| 20 | Juice | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.65× | |
| Indulgence | JOY | 1.41× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.97× |
Pasta has an estimated audience of 2,286,032 people in Australia, concentrated in New South Wales and Victoria.
67.4% of Pasta fans are female, 32.6% are male, with an average age of 43.3 years.
Pasta fans show strongest brand affinity for Italian cuisine (2.05×), Lunch (1.74×), and Cheese (1.97×) over the country average.
Pasta fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pasta itself, the audience over-indexes on Lunch (1.74×), Cheese (1.97×), Seafood (1.86×), and Take-out (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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