Rascasse Audience Intelligence

Dish (food) Audience in Australia

A data profile of the people who buy, follow and care about Dish (food) in Australia — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 3,198,095 people in Australia.

#528among Topic in Australia
#60in Food & Beverages

Dish (food) has an estimated audience of 3,198,095 people in Australia. Top brand affinities: Aldi, Microwave oven, Wikipedia, Grilling, Organic food.

Top brand affinities include Aldi, Microwave oven, Wikipedia, with strongest over-indexing on Aldi (2.01× the country average).

The typical Dish (food) fan in Australia shows strong Convenience Orientation tendencies and a notable affinity for Aldi.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Dish (food) profile in Australia.

Audience size
3.2M
in Australia
Country rank
#734
Topic in Australia
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dish (food) fans

Fig. 02

Gender split

Demographic split for Dish (food) audience in Australia
MetricValue
Estimated audience size3,198,095
Fig. 04

Worldwide distribution

2.2%

of the worldwide Dish (food) audience comes from Australia.

Worldwide audience distribution share by country for Dish (food)
CountryShare
United States26.8%
India6.5%
United Kingdom4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dish (food) audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden2.91×
02CappuccinoFood & Beverages2.21×
03WikipediaInternet & Social Media2.10×
04AldiShopping2.01×
05Street foodFood & Beverages2.01×
06Non-alcoholic beverageFood & Beverages1.94×
07GrillingFood & Beverages1.89×
08KitchenwareHome & Garden1.88×
09CheeseFood & Beverages1.86×
10PizzaFood & Beverages1.80×
11Snack foodFood & Beverages1.65×
12Discount storesShopping1.64×
13RefrigeratorHome & Garden1.63×
14DinnerFood & Beverages1.59×
15PastryFood & Beverages1.59×
16Organic foodFood & Beverages1.57×
17BiologyHealth1.57×
18BakeryFood & Beverages1.55×
19InnovationBusiness & Career1.52×
20Singapore AirlinesTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dish (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dish (food) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
Quality AwarenessPREMIUM1.53×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dish (food) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.85×
TravellingTHRILL0.89×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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